Transmedia: Blending Art and Science at USC Annenberg

Scientists and artists often don’t talk to each other very much. Both solitary disciplines, with long periods of time spent in a lab or in a studio, don’t necessarily lend themselves to collaboration.

In contrast, at the USC Annenberg Innovation Lab they have built an intersection of these two pillars.

The Lab focuses on transmedia storytelling, collective intelligence, and participatory culture.

via Forbes