Transmedia: Evolution of the Singapore Media Landscape

Transmedia storytelling is where a story interweaves through various media so that more information is shared about the content.

Internationally recognized transmedia consultant, Anita Ondine shared that Singapore is perfectly poised for transmedia to take root.

Ondine said: “So here in Singapore, the reason why it’s a great opportunity, is you have a fantastic workforce that is well-educated, very tech-savvy so you understand technology, you understand media.”

via Channel NewsAsia.