Raising the Bar of Expectations for Pay-TV Design

The world was a much simpler place for pay-TV providers when all their competitor user interfaces (UI) had the same unintuitive design, set-top box remote controls had dozens of tiny buttons, channel guides were not interactive and nobody cared to change the status-quo of perpetual mediocrity.

Then unwelcome outsiders introduced alternative offerings and the bar of UI design expectations was raised off the ground. The result? The legacy pay-TV companies are now struggling to keep up with the superior video experiences enabled by connected TVs, smartphones and media tablets.

“To meet this demand, pay-TV operators are adopting search, recommendation, and discovery technologies that can help viewers find the right content at the right time,” said Sam Rosen, practice director of TV & video at ABI Research.

via Digital Lifescapes

Tags: , , , , , ,

About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans
Follow

Get every new post delivered to your Inbox.

Join 96 other followers

%d bloggers like this: