U.S. Smartphone, Tablet Owners are Ready for Olympics
A new poll shows that 40% of U.S. adults planning to watch the Olympics will live-stream events on their smartphones and media tablets.
The poll, sponsored by mobile marketing firm Velti, also found that 35% of U.S. adults will turn to their tablet for news and coverage, while 27% will use their smartphone. This is the first year the Olympic Games will stream all 32 sports live.
The poll was conducted by Harris Interactive in June among 2,088 U.S. adults.