McKinsey Values the Social Tech Economy at $1.3 Trillion

Why McKinsey Values Social Economy At Up To .3 Trillion - The BrainYard - InformationWeek

A just-published McKinsey study, “The social economy: Unlocking value and productivity through social technologies,” estimates that social technologies could pump $900 billion to $1.3 trillion per year in new value into the economy, based on an analysis of four key industries.

Two-thirds of that value will come from improved social collaboration within or between companies — which will translate into a 20% to 25% improvement in the productivity of knowledge workers, according to McKinsey.

That would seem to be good news for enterprise social networking software (and cloud services) providers, as well as organizations that have bet on social software for the workplace.

via InformationWeek

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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