Transmedia: the London 2012 Approach to Sponsorship

While it continues to establish itself in the vernacular of the marketing community, transmedia storytelling is fast becoming the norm for advertisers.

Sponsors such as Coca-Cola, Visa, and Procter & Gamble are all approaching the Olympics through a transmedia storytelling approach to create dynamic and relevant consumer experiences.

For each of these brands, transmedia storytelling is allowing them to reach global audiences on multiple platforms in a more engaging and holistic way.

via iMediaConnection