Global Market Upside for Game Console Adoption
Seventh generation video game console market penetration is highest in North America — at just over 50 percent of TV households, at the end of 2011. That’s followed by Western Europe with nearly 30 percent, the next closest is Asia Pacific at just over 3 percent, with Japan being a significant contributor.
With the next generation of consoles around the corner Nintendo Wii U will be first to market late 2012 the replacement cycle will start anew, with these three primary regions expected to consume the majority of units.
“Some regions such as Latin America continue to see growth opportunity, but high prices, due to taxes and tariffs, still put a damper on expectations,” said Michael Inouye, senior analyst at ABI Research.