UK Digital Advertising Spend is Growing in 2012
British consumer products advertisers have been looking forward to the London 2012 Olympics. The total media advertising spend is set for a significant increased in new growth this year — due partly to Olympics related promotional activities.
eMarketer now estimates that with total spending forecast to reach $24.21 billion — it’s increased by about 4.5 percent. In a tough European economic environment, that’s considered to be a big bonus.And, according to the results of a recent market study, a record amount of that ad spending will be online.
eMarketer estimates that fully one in three ad campaign spending in the UK will be digital this year — a figure that will rise to nearly one in two by 2016.
3 Responses to “UK Digital Advertising Spend is Growing in 2012”
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- - 08/07/2012
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It’s not surprising that digital advertising is killing it in today’s market. It’s the best value for the advertising dollar and is easier to track!
Thanks for sharing your perspective, Sara. Indeed, the market outlook is bright!