Transmedia: Could it be the Future of Content Marketing?

As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people’s expectations around their everyday content experiences, according to a study by Latitude.

However, developing interesting and relevant narratives across multiple platforms is a big challenge for content marketers.

Transmedia storytelling typically involves immersive media experiences, in which the elements of a story are dispersed systematically across multiple media platforms, each making its own unique contribution to the whole.

via MarketingProfs