Transmedia: How Multi-Platform Online Users Complete Goals

We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity.

So completing a task like booking a flight online or managing personal finances doesn’t just happen in one sitting on one device. In fact, 98% of sequential screeners move between devices in the same day to complete a task.

Via The Cloud

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About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans
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