Why the Smartphone Ecosystem Advantage Matters

According to the latest market study by ABI Research, they now estimate that by 2017 about 2.4 billion enterprise employees will be using smartphones.

This represents a growth rate of 17 percent and is nearly three times more smartphones than employees use today — in the Bring Your Own Device BYOD segment of the global marketplace.

“Billions, not millions, is the size of the BYOD smartphone market. Mobility suppliers and enterprises need to think in terms of serving all employees with tools, apps, and services via their smartphones instead of only mobile employees or corporate liable employees,” said Dan Shey, enterprise practice director at ABI Research.

via Digital Lifescapes

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About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans
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