The Growing B2C eCommerce Opportunities in Canada
Marketers that are seeking growth within the online North American marketplace should not underestimate the upside potential that’s developing outside of the United States.
Canada, with a population about one-tenth the size of the U.S. market, also has a significantly smaller business-to-consumer ecommerce market. But when viewed holistically, there’s much more to consider than the mere market size.
This year, according to the latest market study by eMarketer, online sales of retail and travel products will reach $21.45 billion in the Canadian market — that’s compared to $343.43 billion in the United States.