Why Americans are Watching Less Television in 2012

Americans on average watched 90 minutes less traditional television weekly in the first quarter of 2012 — when compared to the previous year, according to an analysis of Nielsen data by informitv.

They are generally watching more time-shifted television — but less traditional television overall. Internet video viewing is rising rapidly, with young adults watching nearly 2 hours 15 minutes a week.

The year-on-year decline in television viewing is lower among those aged 25-34, watching 48 minutes less a week.

via informitv

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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