86 Million Americans Use a Smartphone to Shop

comScore released the results from the latest market study of U.S. mobile smartphone user shopping behavior, which found that 4 in every 5 people — 85.9 million in total — accessed retailer related content on their device in July, 2012.

Amazon Sites led as the top retailer with an audience of 49.6 million visitors, while multi-channel retailers including Apple 17.7 million visitors, Wal-Mart 16.3 million visitors, Target 10 million visitors and Best Buy 7.2 million visitors also attracted significant mobile audiences.

“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment,” said Mark Donovan, comScore SVP of mobile research.

via Digital Lifescapes

About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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