Legacy Print Publishers Ponder the Digital Realities
The ongoing transition to digital publishing and online content distribution has created a potentially significant upside opportunity for forward-thinking publishers. But what are the key trends in this rapidly evolving marketplace?
How are electronic newspapers and magazines being monetized? What role do digital newsstands and aggregators play in marketing eNewspapers and eMagazines? And, how are publishers, advertisers and merchants addressing consumer demand for ecommerce capabilities on tablet editions?
These are the questions that eMarketer considered for their latest market study of the American ePublishing sector.