How Cable Companies still Dominate Movie Rentals

According to The NPD Group, although viewing movies through new low-cost Internet video on demand (iVOD) subscription services is making significant inroads with a savvy group of informed Americans, legacy cable TV companies are still the first choice for on-demand per-use movie rentals.

Led by Comcast in the first half of 2012, 48 percent of all paid video-on-demand VOD movie rentals were generated from traditional cable TV service providers.

With a 24 percent rental-order growth rate year-over-year, telco VOD is the fastest growing segment of the VOD market, outpacing even the iVOD growth rate of 15 percent.

via Digital Lifescapes

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About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans
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