How Storytelling will Drive B2B Content Marketing Trends

Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.

Among B2B marketers, successful content starts with engaging and compelling storytelling (81.5%), originality (52.6%), and customized content (49.2%), followed by well-edited copy (38.5%) and professional writing (38.3%):

via MarketingProfs

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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