Transmedia: How to Tell Better Multimedia Stories

Anytime you mention transmedia, the easy thing to think is that it is simply taking content produced for one screen and extending it onto another.

The far more powerful way is what Andrea speaks about in this quote … that it can add something unique that wasn’t possible before. It helps to fill in the details, so we can get more immersed into the story experiences we are having.

“When you use multiple media, sometimes you’re just expanding a story. But sometimes you can make the story better, richer and more amazing.” (Andrea Philips, Transmedia Writer and Game Designer).

via Influential Marketing Blog

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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