Game Console Usage is Closing the TV Gender Gap

What happens when you put a game console into the hands of a man? According to a recent study by Nielsen, game consoles drive an increase in overall time spent in front of a TV set, helping to balance a slightly lopsided TV time scale in which women historically spend more time watching TV than their male counterparts.

Women still spent more time in front of the screen, but 7th generation game consoles bridged the gender gap by over two-thirds.

via Nielsen

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About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans
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