The Rise of Smart and Connected Mobile Interactions

The Rise of Smart and Connected Mobile Interactions

The proliferation of smart devices and mobile apps will give rise to a more sophisticated and interactive customer service experience over the next four years, according to the latest market study by Ovum.

With more than half of inbound customer service calls in key countries expected to be made from a mobile device by 2016, and 30 percent of these from smartphones, Ovum analysts warn business leaders to rethink their customer services strategies.

“The rise of smart devices and the incessant focus on customer loyalty has created the proverbial perfect storm for enterprises that want to reinvent the customer experience around smartphones and tablets,” says Daniel Hong, lead analyst at Ovum.

via Digital Lifescapes

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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