How Content Recommendation Engines Enhance TV

Many services offer automatic recommendations, Netflix being a prime example, but Hulu appears to have perfected this through in-house produced promotional trailers and viral videos — with up to 10% of recommendations resulting in a show being added to a personal queue.

This is hardly surprising, given Jason Kilar’s previous background at Amazon, which did much to popularize such so-called collaborative filtering.

What is surprising is that it appears to have escaped traditional broadcasters more used to classic demographic marketing techniques.

via informitv

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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