Transmedia: How CIOs Can Help Brand Storytellers

Beyond the entertainment industry, transmedia storytelling holds great promise to help develop a compelling brand when introducing a new and potentially disruptive offering in the marketplace.

It is akin to engaging in a conversation with your intended audience, where you talk about what’s in your mind, your aspirations, your questions, your doubts, what you know and what you don’t know.

In short, you are creating and telling a story about your brand.

via WSJ

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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