OTT Video Ad Revenue to Reach $13.4 Billion in 2017
Short-form content makes up the overwhelming majority of OTT video market, estimated by IMS Research, that created 693 billion ad-funded video streams in 2011.
The OTT video market will be driven by premium, long-form content, yet advertising revenues are forecast to increase to $13.4 billion in 2017.
“Growth in revenues from in-video OTT advertising will be mainly driven by the growth of OTT video consumption, especially as streaming of short-form content via tablets and PCs becomes even more popular.”
via IMS Research