Why Personalized Ads on Social Networks are Risky Business

So, you’re busy social networking and all of the ads on your screen seem relevant to your lifestyle. Is this a good thing?

More than half of us (56%) like the idea of ads on our social networking pages being tailored to us.

However, 44% prefer that the ads on these pages be more general.

via Ipsos

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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