Transmedia: Immersive Storytelling for The Lost Children

FSLC is billing this not as a NYC premiere of the movie, but as the NYC premiere of the story world. I love this idea and it’s the first time I’ve seen it.

So the premiere is not just about coming to see a film, it’s about coming out for a whole evening of exploring the story world, with the film being one aspect of that exploration.

The premiere will consist of three parts which coincide with three aspects of the story world.

via Filmmaker