Demand for DVDs and Blue-ray Discs During the Holidays

Big deals and deep discounts enticed U.S. consumers to shop this past Black Friday and Thanksgiving weekend, according to a recent Nielsen Home Entertainment survey.

Out of 2,000 respondents surveyed the week after Black Friday, 37% responded that they purchased a movie on DVD or Blu-ray disc, while just 13% purchased a digital download of a movie.

via Nielsen

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans
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