The Worldwide Market Outlook for Advertising Spend
Most marketers will maintain the status quo by sinking the vast majority of their budget into advertising. That’s good news for the troubled legacy media industry.
Despite the global economic slowdowns, the media advertising sector is expected to continue growing for the next several years — driven especially by increased spending within the emerging markets around the globe.
eMarketer estimates that total media advertising spend worldwide has risen by 5.4 percent in 2012 — to just under $519 billion — that’s compared to the 2011 increase of just 3.6 percent.