Transmedia: Five Practical Tips for Multiplatform Storytelling

With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story.

Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative.

Transmedia stories often have audience engagement as a key goal. Visit the PBS Mediashift site for the 5 tips.

via PBS