Why Telecom Service Providers Need Better Marketing Talent
Ovum forecasts a 2 percent annual growth rate in telecom service provider revenues between 2012 and 2018, as these carriers struggle to combat increased over-the-top (OTT) service competition.
Moreover, their customers seem more interested in buying devices or mobile apps than telco services, and they continue to resist usage-sensitive billing for internet access.
Once telecom service providers realize that they can’t cost-cut their way to increased revenue and improved profit margins, then the demand for professional marketing staff will likely accelerate. But here’s the showstopper — that qualified marketer talent is clearly in short supply.