Transmedia: Lessons for Filmmakers from the IFP Labs

With more and more films having interactive and transmedia components — whether those are primarily marketing-focused or creative extensions of their film’s story worlds — many filmmakers are beginning to plan for more than just their feature films.

A transmedia extension of a feature film requires a re-imagining of the expression of its content, and that re-imagining can employ different models.

via Filmmaker Magazine

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About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans
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