Transmedia: How to Enhance Digital Storytelling in Campaigns

Transmedia storytelling is a technique of telling a single story across a range of different media platforms. However, compared with traditional cross-platform adaptations, transmedia storytelling requires the use of each additional media to enhance the underlying story.

Clearly defining the brand and its purpose allows the narrative to form a connection with the target audience early in the story.

via IAB Australia

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About David H Deans

Principal Consultant and Founder of GeoActive Group - http://www.geoactivegroup.com - follow @dhdeans

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