How American Adults Consume Magazines on Media Tablets

The printed magazine is on its way out and the tablet edition will soon take over. According to Mequoda, 23% of tablet users prefer digital magazines on media tablets over print editions.

More than half of Internet users own tablets and a majority of them consider the tablet their favorite place to consume information.

via Mequoda

Online Video Games Market in China will Double by 2017

The outlook for the PC online games market in China remains positive, with consumer revenues expected to almost double in size by 2017 — from $8.9 billion in 2012.

This market performance will be driven by broadband penetration, increasing monetization and the continued exploitation of popular new genres of online games.

via ScreenDigest

M2M Software and Services Market to Reach $788M in 2018

The sheer growth in need for information, ability of enterprises to convert raw data into business insights, the increasing partnerships between systems, and the rising need for remote monitoring solutions for distributed assets are three drivers that have the greatest impact on the North American machine-to-machine (M2M) software and services market.

Latest research finds the market earned revenue of $175.4 million in 2012 and estimates this to reach $788.4 million in 2018.

via Frost & Sullivan

State of the U.S. News Media – Under-Staffed and Un-Prepared

Signs of the shrinking reporting power are documented throughout this year’s report. Estimates for newspaper newsroom cutbacks in 2012 put the industry down 30% since its peak in 2000 and below 40,000 full-time professional employees for the first time since 1978.

Nearly one-third of the respondents (31%) have deserted a news outlet because it no longer provides the news and information they had grown accustomed to.

via Pew Research

How EU Digital Ad Agencies Can Improve Efficiency by a Third

The efficiency with which digital advertising is delivered can be improved—in some cases, by as much as 33 percent—and this improvement translates into more effective campaigns, according to The Boston Consulting Group.

Working with agencies, the BCG study analyzed 24 digital campaigns across 15 advertising companies in five European countries.

via BCG

Transmedia: Creative Approach to Storyscaping and Storyliving

“The original idea of storyscaping was about how to deliver never ending narratives in a way that people can actually engage with through communications, through interactions, through consuming the product.”

While everyone is talking about it, they aren’t necessarily doing it – so this is our shot of putting something out there and striving to meet that in everything we do.

via The Drum

Why Legacy Marketers Buy Ads, Rather than Learn New Skills

Any fool can write a check, but real applied talent requires proven skills. Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.

A much smaller group — 35% — were interested in targeting several niche audiences, a sign that marketers may be writing off some of the potential benefits of ad targeting on social media.

via eMarketer

12 Disruptive Technologies that Transform the Global Economy

The relentless parade of new technologies is unfolding on many fronts. Almost every advance is billed as a breakthrough, and the list of “next big things” grows ever longer.

Not every emerging technology will alter the business or social landscape. It is therefore critical that business and policy leaders understand which technologies will matter to them and prepare accordingly.

via McKinsey

How to Prepare for an Uncertain Media Future

In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group IBSG explores four possible future scenarios for the media industry.

While they do not “predict” the future, the scenarios help build our understanding of possible outcomes — and how various industry players could be affected.

via TelecomTV

Global Pay-TV Subscriber Households Reach 800 Million

Fueled by demand in emerging markets, worldwide pay-TV subscriber households grew by an impressive 8% in 2012.

In the cable TV industry, the majority of global subscriber growth occurred in the Asia market, led specifically by China, India and Vietnam. Other regions, especially North America and Western Europe, are experiencing little or no growth in cable TV households.

via MRG