Always-on commerce is a subtle but significant evolution from “everywhere commerce” — brought on by consumer ubiquitous mobile internet connectivity, according to eMarketer.
By 2017, mobile will account for 26.0% of U.S. retail ecommerce sales (which exclude travel and event tickets), up from 19.0% in 2014. That still translates into a small fraction of total retail sales, however.
Over the next five years, the number of smartphone and/or media tablet owners using their devices to gamble online will increase by 100 million. That means about 164 million people will either place a bet, visit a mobile casino or buy a lottery ticket on their mobile device in 2018.
These findings come from a new market study on mobile gambling, which highlighted that the strongest growth would come from the North American market.
Though computers are still the most preferred devices for online shopping activities, more than half of internet users have browsed — and bought — at least something via mobile.
The survey of internet users in the U.S. found that 87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smartphones.
With mobile shopping more popular than ever, it’s no surprise retailers are planning to focus more on mobile this holiday season. But according to research, their focus may also be qualitatively different.
Early research returns indicate mobile has been a major source of web traffic to retailers, and a sizeable share of holiday commerce so far has been conducted via mobile.
75 percent of professional services marketers see thought leadership as the greatest source of differentiation for their firm — while 87 pecent believe thought leaders are also more likely to become market leaders.
As a result, professional services firms are investing heavily in thought leadership, on average 23 percent of total marketing budgets in the current budget cycle.
By 2018, 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) — that’s up from 182 million in 2010. The media industry is in the midst of a paradigm shift, with web-delivered video as the agent of change in 2014.
Brands increasingly are getting onboard, with ad dollars expecting to show a CAGR of 13% over the next several years, reaching close to $5.8 billion by 2017.
Among Americans with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013 — at 32.8 hours per week to 41.6 hours per week, respectively.
Along with an increase in affluents’ time spent online is an increase in their spending. The average spend on luxury sites was up 20% year over year in Q2 2013.
Research conducted by Frank N. Magid Associates for Crackle suggests tablets and smartphones are more likely to be used for out-of-home online video viewing in America.
One-quarter of U.S. internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets. Both devices were less likely to be used for this purpose at home.
Chivas Regal is running its first-ever branded Web video series called “Brotherhood” through Dec. 15 on the new Esquire Network’s website.
The two-month-old NBC Universal initiative is looking to leverage the iconic magazine’s brand in the world of cable TV and digital media.