The smartphone is indispensable in the UK when organizing a vacation. Of the 1,550 UK smartphone owners surveyed, nearly nine in 10 used their phones to research and plan their holidays.
The top British travel-related activities conducted via smartphone were looking for hotels, searching for flights and comparing prices.
Today, internet users have access to more information than ever before. They’re shopping more online and — more often — on mobile devices. Savvy marketers are increasingly turning to digital video as a way to target, reach and engage audiences.
In 2013, market data showed that mobile devices accounted for 37% of all American online sales traffic over Thanksgiving — that’s an increase of 36% year-over-year.
As the marketing industry’s focus suddenly turned to chat apps, a lot of people were surprised to read that almost a billion pieces of visual content are sent via WhatsApp (500+ million) and Snapchat (400 million) each day.
That’s over twice as much as Facebook (350 million) and Instagram (50 million) combined.
A surge in UK business-to-consumer eCommerce sales in January 2014 reflected growing consumer and business confidence. This growth points to a strong increase in 2014 — online retail sales will grow by 17%.
UK consumers spent £78 (nearly $121.88) online, compared with £76 ($118.75) in December and £74 (close to $115.63) one year ago.
Despite accounting for 75 percent of the traffic — or 63 trillion messages — by 2018, Instant Messaging (IM) apps will only generate 2 percent of the mobile messaging market’s revenue.
The service provider revenue from mobile messaging is not the big story here, and neither is the Facebook acquisition of WhatsApp.
You can bring narrative power to your thought leadership by incorporating proven storytelling structures to articulate new paradigms and possibilities, help clients relate personally and connect emotionally, and take them on a journey that they will remember because it changed them.
As marketers, we must understand who the audience is, where they are now, and where we want to take them.
UK consumers listened to a total 1,030 million hours of radio content in Q4 2013. The digital portion of this listening time continued to rise — up from 342 million hours in Q4 2012 to 371 million in Q4 2013.
Digital broadcasting accounted for 36.1% of all UK radio listening hours –that’s up by 3 percentage points from 2012.