Over-the-top (OTT) video-on-demand (VOD) services were almost imperceptible in Latin America until 2011, when just under half a million subscriptions existed among the most prominent economies in the region. Netflix arrived to the continent in September of that year and brought the OTT video-on-demand VOD market to life. The region is forecast to reach 17.09 million subscriptions to OTT VOD services by 2018.
In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear — the proliferation of social and mobile facilitate the sharing of timely news. On regular news days, desktops account for the same amount of content sharing as smartphones — estimated at 43%.
Each year we track the challenges marketers are having with content marketing in our research. This year, one challenge was far more pronounced than it has been – finding trained content marketing professionals.
The U.S. affluent population is growing, mobile digital device usage by this demographic to access media is increasing, and they own these devices at a higher rate than the general population, according to eMarketer. The big surprise in affluents’ media usage is the way older and younger age groups access media.
With 57.3% of the population in the Nordic region using smartphones this year, it may not come as a surprise that consumers there are turning to their mobile devices in increasing numbers when shopping online. Nevertheless, much of the activity on mobile phones and tablets still takes place in the form of research — before a purchase.
Consumption of on-demand streaming video continues to grow in American homes, at the expense of broadcast TV viewership. According to the latest market study by Parks Associates, the average U.S. broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.
If it hasn’t happened yet, it will. In the coming months, the websites you visit — those you read, run or contribute to — are likely to generate more traffic from smartphones and tablets than desktop and laptop computers.