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What Drives Shopper Spending, Mobile Web Sites or Apps?

eMarketer projects 19 percent of U.S. retail online sales will stem from mobile devices this year.  By 2016, the share will rise to 25 percent.

All retailers are vying for the money consumers are increasingly spending through their smartphones and tablets.

via eMarketer

Why Most Who Claim to be Content Marketers are Liars

Lots of legacy marketers want to call themselves Content Marketers — but without actually doing any of the work — and then they wonder why Content Marketing is labeled as “ineffective.”

If you’re not using content marketing to make your audience better and more educated about your industry, and you’re not sharing your inside expertise on how to do great business – what exactly are you writing about?

via NewsCred

Why U.S. TV Broadcasters Adopt Digital Marketing Channels

Advertisers Switch to Digital Channels for TV Tune-In - eMarketer

Nine in 10 TV stations now use digital tune-in advertising — that is, marketing and promotion of television programming to drive ratings. In fact, digital was the only channel U.S. broadcasters and syndicators were putting more tune-in dollars toward this year.

Top benefit of digital tune-in advertising was being able to reach viewers on their smartphones and tablets.

via eMarketer

People Who Tweet about Brands and TV have Many Followers

When big moments happen on TV today, American viewers are turning to smartphones, tablets and notebook PCs to share their reactions instantly through social media — and they are doing it a lot.

In the first four months of 2014, 17 million people sent 361 million tweets about TV.

via Nielsen

Movie Producer Revenue will Reach $76.4 Billion in 2018

Worldwide revenue earned by movie producers from online and offline distribution will increase from $62.7 billion to $76.4 billion between 2014 and 2018. That is a healthy 18% increase.

Global online distribution of movies is expected to grow from 5.6% of revenues in 2014 to 16.6% in 2018.

via nScreenMedia

Baby Boomers Research Online for Most Big Purchases

Many American baby boomers have introduced a digital element into their shopping process, though less so than younger consumers. However, nearly half of U.S. boomer internet users researched online before buying electronics or other expensive products.

More than one-fifth of boomers said they search online before purchasing apparel or appliances.

via eMarketer

Western European Shoppers Tap the Mobile Retail Channel

Just like in 2013, an explosion in online shopping is among the most powerful influences on eCommerce in Western Europe this year. Levels of mobile retail activity are rising rapidly across Europe as more consumers use smartphones, according to eMarketer.

24% of smartphone users in the EU-5 accessed retail websites, representing year-on-year growth of 42%.

via eMarketer

Why Digital Marketers Struggle to Interpret their Customer Data

More than half of U.S. client-side marketers say that the desire to build a single customer viewpoint was a key priority of unification — combining data from all applications that help with digital marketing today.

However, just 14% of marketers said they were strongly capable of creating a single view of their customer.

via eMarketer

Mobile Internet Media Usage in Denmark is Growing very Rapidly

Denmark’s internet users are converting to mobile access. In a study, 2.1 million internet users in the country said they went online via a mobile device every day — that’s an increase of 800,000 people since 2012.

The share of respondents who said they were daily mobile web users jumped from 29% to 46% between 2012 and 2014.

via eMarketer

UK Retailers Must Respond to Growing Online Shopping Trend

UK smartphone owners were much more likely to have visited the mobile apps or sites of digital-first retailers than of physical retailers.  61% percent of survey respondents said they’d visited Amazon apps/sites, while 60% said they’d accessed eBay’s mobile properties.

Meanwhile, UK high-street retailer Argos was cited by 49% of respondents and Tesco by just 42%.

via eMarketer

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