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Content Marketing Practices are Becoming More Effective

In a recent study, 77% of business-to-consumer (B2C) marketers in North America are using content marketing. And responses indicated that marketers were getting more effective at the tactic — 37% said their organizations were effective at content marketing, that’s up from 34% last year and 32% three years ago.

via eMarketer

Why Legacy Agency Campaign-Centric Digital Marketing Fails

“Media owners still sell identical units from the past, merely digital equivalents of what we already knew, sold in the same way, to the same people in media agencies who use the same techniques to plan and execute.”

via Guardian

How YouTube Content Creator Channels can Help Marketers

YouTube has unmatched depth and diversity of content, combined with a user base spanning nearly every demographic on the planet. It presents marketers with unique opportunities to reach target audiences, according to eMarketer. U.S. video ad revenues for the site are expected to rise 39.2% this year to $1.13 billion.

via eMarketer

Why Mobile Search Expertise Matters to American Marketers

eMarketer expects 129 million U.S. smartphone users to search via mobile browser or app on their device this year, representing 78% of smartphone users and 40.7% of the population. By 2018, total smartphone searchers will reach 200.5 million — 91.1% of smartphone users and 61.1% of the population.

via eMarketer

Programmatic Ad Spending will Double by 2016 in the U.S.

Programmatic is one of the hottest trends in today’s advertising market, and with good reason. According to eMarketer, U.S. programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45% of the U.S. digital display advertising market.

via eMarketer

How 4G Network Use Effects Mobile Video Consumption

3G networks marked a sea change in the way consumers could use their mobile devices — opening up a new world of services, allowing for the speedy delivery of myriad forms of content and providing the infrastructure to support the mobile app ecosystem. Now, users on 4G networks have responded to faster network speeds by consuming greater amounts of content — including video.

via eMarketer

How Responsive Web Design Enables Mobile Commerce

When a buyer visits a company’s website, will their visit result in a good user experience — regardless of the device they’re using at the time? More often than not, that experience is within a smaller screen on a mobile device — such as a smartphone or media tablet.

via Digital Lifescapes

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