There’s no denying it – music has gone digital in Denmark. According to recent market data, digital accounted for 82% of total music revenues in the country during the first half of 2014. The key driver of this huge share is streaming services. The format accounted for 63% of music company revenues from recorded music in Denmark.
The conversion rates on mobile searches are high. About two thirds of searches done for a product on a mobile device result in a purchase, with men being more likely to make a purchase after a mobile search than women.
The restaurant industry reports a conversion rate of about 90% when people search for a restaurant on a mobile device.
YouTube’s net U.S. video advertising revenues will total $1.13 billion in 2014, according to eMarketer, accounting for 18.9% of the American digital video ad market. Though its video ads are growing at a rapid rate, YouTube’s potential is currently hindered in part because its video ad placements are not consistent across the board.
Digital advertising executives used to make the perennially hopeful proclamation that “next year will be the year of mobile. Despite pulling just £69.4 million ($108.4 million) in 2013, UK video ad spending more than quadrupled as brand advertisers poured money into the format, eMarketer estimates.
Over -the-top (OTT) video services — such as Netflix and Amazon Prime — are keeping their customers much happier than pay-TV subscribers. And, it’s not just the factor of 10 price difference. The study found that 54% of users were very likely to recommend their OTT service to a friend or colleague.
Content marketing remains an area of rampant expansion. With a majority of survey respondents indicating regular annual spending increases. Yet because content creation is a newfound skill for many firms, confidence in the programs and their related key performance indicators (KPIs) is rare.
As people use several devices throughout the day, marketers are trying to figure out how to track them across platforms. As a result, multi-channel marketing was a top priority for the majority of marketers worldwide. However, Just 7% of respondents said their organizations were prepared to execute cross-channel marketing strategies.