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Why Digital Marketing Maturity is Far Away for Most Firms

Most organizations fall around Level 3 — that being Integrated Digital Marketing. According to a poll from Gartner regarding their Digital Marketing Maturity Model, only 2% of participants felt they were at Level 5 — Immersive Digital Marketing.

Gartner says growing up is hard to do. Change is difficult.

via Gartner

How the Mobile Channel will Boost Coupon Redemption

Smartphones are increasingly viewed by savvy marketers as a critical enabler — not merely of ubiquitous connectivity and interactivity, but as a means to engage in a meaningful way with their customers and prospects.

There will be 1.05 billion mobile coupon users by 2019, that’s up from just under 560 million in 2014.

via Digital Lifescapes

Savvy CMOs and CIOs Learn How to Excel at Digital Marketing

Transformers: Age of Digital - eMarketer

Marketers better like change, because it’s coming. In a recent study, 88% of American marketing strategists said their firms were undergoing a formal digital marketing leadership transformation effort.

30% of CIOs and 25% of CMOs said digital transformation had brought about a need for cross-functional cooperation.

via eMarketer

Commercial Storytelling – Making a Lasting Positive Impression

More businesses are realizing what Nike has recognized — the power of storytelling. Business communication doesn’t just have to be bullet points, simple statements, or rhetorical rants.

A dose of the human element, emotions, and branded thinking can result in a memorable message.

via Entrepreneur

Mobile Applications Revenue will Reach $33.7 billion in 2014

Strategy Analytics forecasts global total mobile applications revenues of $33.7 billion in 2014 — rising to reach just over $60 billion in 2018. Moreover, 88% of revenues in 2014 are from “freemium” business models  — based upon advertising, in-app purchases and subscription.

The mobile apps market is shifting rapidly. At the current growth rate, Google Play apps revenue will overtake Apple iOS in 2016.

via Strategy Analytics

What Drives Shopper Spending, Mobile Web Sites or Apps?

eMarketer projects 19 percent of U.S. retail online sales will stem from mobile devices this year.  By 2016, the share will rise to 25 percent.

All retailers are vying for the money consumers are increasingly spending through their smartphones and tablets.

via eMarketer

Why Most Who Claim to be Content Marketers are Liars

Lots of legacy marketers want to call themselves Content Marketers — but without actually doing any of the work — and then they wonder why Content Marketing is labeled as “ineffective.”

If you’re not using content marketing to make your audience better and more educated about your industry, and you’re not sharing your inside expertise on how to do great business – what exactly are you writing about?

via NewsCred

Why U.S. TV Broadcasters Adopt Digital Marketing Channels

Advertisers Switch to Digital Channels for TV Tune-In - eMarketer

Nine in 10 TV stations now use digital tune-in advertising — that is, marketing and promotion of television programming to drive ratings. In fact, digital was the only channel U.S. broadcasters and syndicators were putting more tune-in dollars toward this year.

Top benefit of digital tune-in advertising was being able to reach viewers on their smartphones and tablets.

via eMarketer

People Who Tweet about Brands and TV have Many Followers

When big moments happen on TV today, American viewers are turning to smartphones, tablets and notebook PCs to share their reactions instantly through social media — and they are doing it a lot.

In the first four months of 2014, 17 million people sent 361 million tweets about TV.

via Nielsen

Movie Producer Revenue will Reach $76.4 Billion in 2018

Worldwide revenue earned by movie producers from online and offline distribution will increase from $62.7 billion to $76.4 billion between 2014 and 2018. That is a healthy 18% increase.

Global online distribution of movies is expected to grow from 5.6% of revenues in 2014 to 16.6% in 2018.

via nScreenMedia


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