When Dell chose to be the inaugural brand on The New York Times’ Paid Posts native advertising platform in January, the fact that the pages were clearly labeled as branded content prompted some to question Dell’s decision.
Didn’t we realize that readers weren’t going to be taken in?
The South by Southwest (SXSW) Interactive festival welcomes more than 30,000 registrants to Austin, Texas each year and has become an effective launching pad for creative and tech startups. It’s also a hunting ground for VC investors and a showcase for forward-thinking ideas.
Once again, I’ll be covering the event as a member of the Technology, Media and Telecom press. As an example of what to expect at SXSWi, last year my story was entitled “SXSW 2013: Cloning Successful Entrepreneurs.“
via GeoActive Group
News sites are reaping rewards from the consumer shift toward mobile devices in the UK, with the number of unique visitors to mobile newspaper sites rising 39% year over year to 13.5 million in December 2013.
There was a strong correlation between accessing news sites and using social media on a mobile device — 85% visited both from their mobile browser.
This Christmas almost three million people found a shiny new tablet in their stocking. According to YouGov, this has taken the total number of people in the UK with a tablet to just over 19 million.
For British magazine publishers, this represents a huge opportunity, but it’s an opportunity in danger of being wasted.
Pay-TV customer needs and wants are purposely ignored — because the advertiser is the focal point of the legacy business model. In a report that attempts to quantify the costs of an à la carte pricing for cable television, Needham & Co.’s Laura Martin estimates that $45 billion of TV advertising would be at risk under such a change.
Along with 1.4 million American jobs, $20 billion in taxes paid by such cable operators as Comcast (CMCSA) and Time Warner Cable (TWC), and $117 billion in market capitalization.
If you suspect your local town government is corrupt, would you pay a journalist to investigate? Uncoverage will test whether the public “cares enough” about investigative journalism to pay for it.
Seriously, what’s next in America? If you want a professional (meaningful) world news show on TV, will you make a donation to fund the whole truth?
There had been more than $240 billion technology, media and telecommunication deals during the third quarter (3Q) of 2013, according to Thomson Reuters. The rise in activity was led by the Verizon Communication $130 billion buy-out of the Vodafone Group’s stake in their mobile service provider joint venture.
That places the recent three month period on a pace to be the busiest since the year 2000, when AOL and Time Warner announced their merger, then valued as approximately $186 billion. We should expect more strategic M&A activity in the coming weeks and months.
The Weather Channel is expanding its brand — by entering the world of immersive storytelling.
Because of a slow-moving disaster caused by sinking land, climate change and oil exploration, Louisiana’s coastal families must choose between leaving their homes for higher ground or staying where generations of their families lived, on land so precarious the next hurricane could wash them away.
via Losing Louisiana
For well over a decade, the two most influential voices about consumer technology have been a sixty-six-year-old man who lives just outside of Washington, D.C. and a fifty-year-old man who resides in Westport, Connecticut.
Now, both the Journal and the Times are looking to replace the positions held by Mossberg and Pogue. The new editorial focus will likely be on interesting applications and emerging culture.
via The New Yorker