Future of Media: the Top Four Drivers Altering the Landscape
Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.
Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.
via TelecomTV
Why the Publishing Industry Must Focus on ‘Quality First’
Personalization is as much a buzzword nowadays as disruption, big data, or the cloud. It might also be part of the solution to pull the publishing industry out of the downward revenue spiral it’s been stuck in for years. But it’s no substitute for building trust with quality content.
New media lets readers interject their opinions, which can enrich stories and promote discussion. It mirrors the back-and-forth we enjoy when we sit down to coffee or a drink with a friend to discuss personal stories or politics.
via Wired
IDEAS CITY 2013: Just Let a Thousand Weirdos Bloom
Instead of planning for an urban renewal, the head of MIT’s Media Lab says cities should just get out of the way and make it easier for young and interesting people to do what they do best: innovate.
Joi Ito says there’s no “one size fits all” template for urban innovation.
via Co.Exist
Why More Search Marketing Now Targets Mobile Devices
In 2012, search marketing reached an inflection point in the U.S. market, according to eMarketer.
Desktop search volume declined for the first time, while the share of queries from smartphones and tablets reached roughly 20%.
Tablet- or smartphone-targeted search campaigns in 2012 saw click-through rates well above desktop averages.
via eMarketer
Over the Top Video Revenue to Exceed $20 Billion by 2015
According to ABI Research, American companies like Netflix, Hulu, Apple and Amazon helped to drive the over-the-top (OTT) video entertainment market past $8 billion in 2012.
The three largest markets — North America, Europe, and Asia-Pacific experienced year-over-year growth in excess of 50 percent in 2012.
Why the Legacy Media Industry Really Resist Unbundling
Media companies have another word for consumer inefficiencies: profits.
“The bundle is the Gibraltar of the media business,” said Tim Wu, the author of “The Master Switch,” a history of media revolutions.
“It keeps the entire ecosystem alive, which is why it is so heavily and successfully defended. But there are hairline fractures beginning to appear, and you are seeing alliances shift.”
via NYTimes
Why the B2B Tech Trade Media is Abandoning Editorial
“Traditional b-to-b media has changed dramatically in recent years,” says UBM Tech CEO Paul Miller in a statement. “A lot of what worked in the past is no longer viable.”
Going forward, UBM Tech says it will pursue a model that blends its live events with digital community efforts.
via FolioMag
Why the Broadcast TV Model has Reached its End of Life
The American broadcast TV industry — that believed they were invincible — has discovered the end of an era, and their legacy.
Two fledgling technologies could dramatically reshape the $60 billion-a-year U.S. television broadcast industry as they challenge the business model that has helped keep broadcasters on the lucrative end of the media spectrum.
“It’s like the music business,” said BTIG media analyst Rich Greenfield. “They decline and decline and one day the bottom falls out.”
via Reuters
Weak Revenue Anticipated for U.S. Broadcast TV Ads
U.S. broadcast television ratings have dropped sharply this season.
And that, combined with the weak economy and competition from other media, augurs badly for the spring ad sales market.
CBS was the only broadcast network to show a rise in total viewership, with a 2% gain.
via WSJ
Why Traditional Trade Media News Publishing is Doomed
The writer and editor formerly known as “The Fake Steve Jobs” will be joining Hubspot from his current role as Editor-in-Chief of ReadWrite.
It used to be that if you went to work at a world-class publication (like Forbes), that would pay you a nice salary — because they sold a lot of ads at good prices that were placed around your content.
Simply put, the advertising revenue stream that used to support traditional journalism is trending sharply downward.
via Hubspot
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