Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August — that’s an 18% year-over-year increase.
In 2014, North America will remain the largest single contributor to the global advertising economy and represent 35.6% of the worldwide total, as regional spending reaches $193.86 billion. North America also tops the global digital ad spending marketplace.
The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that’s within their comfort-zone. That often translates into spending more on television advertising.
Global TV ad expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013.
Since the end of the depression in 2009 typical U.S. family income has fallen 6% in real terms. During the same period the amount paid by consumers for pay-TV has increased in price between 12%-20%, and programming costs much more than that.
Under these conditions an economic cord cutting increase looks to be inevitable.
The U.S. news machine, confused about its mandate, has faltered. Big stories are often missed. Huge swaths of the world are forgotten or shrouded in myth.
The news both creates these myths and dispels them, in a pretense of providing us with truth.
Given the continued trend of a shift to online digital media, color printing technology may not be in vogue — but it’s still evolving. According to the latest market study by IDC, the worldwide digital production color print market continued its unabated growth of top-line shipment value in 2013.
The industry achieved record shipment values of $4.4 billion in 2013.