The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that’s within their comfort-zone. That often translates into spending more on television advertising.
Global TV ad expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013.
Since the end of the depression in 2009 typical U.S. family income has fallen 6% in real terms. During the same period the amount paid by consumers for pay-TV has increased in price between 12%-20%, and programming costs much more than that.
Under these conditions an economic cord cutting increase looks to be inevitable.
The U.S. news machine, confused about its mandate, has faltered. Big stories are often missed. Huge swaths of the world are forgotten or shrouded in myth.
The news both creates these myths and dispels them, in a pretense of providing us with truth.
Given the continued trend of a shift to online digital media, color printing technology may not be in vogue — but it’s still evolving. According to the latest market study by IDC, the worldwide digital production color print market continued its unabated growth of top-line shipment value in 2013.
The industry achieved record shipment values of $4.4 billion in 2013.
Media publishers may be relying on advertising — not subscriptions — for digital revenue growth, but there’s one group of readers who may help fuel their earnings: business executives. According to a study, 37% of business executives worldwide paid for digital news.
Finance industry executives were the most likely — 47% of respondents — to pay for digital news.
June 6, 1944: The largest Allied operation of World War II began in Normandy, France. For the first time ever on giant screens, “D-Day: Normandy 1944” provides a new perspective to audiences of all ages of this monumental event that changed the world.
Narrated by Tom Brokaw, the film pays tribute to those who gave their lives for our freedom… A duty of memory, a duty of gratitude.
Mobile and Cloud revenues are surging, according to the results of the annual Technology Business Outlook survey of U.S. based technology executives conducted by KPMG LLP.
53 percent say Mobile revenues exceeded 2013 forecasts, compared to 26 percent in last year’s survey — and 46 percent say Cloud revenues exceeded their 2013 forecasts, compared to 28 percent a year ago.