Digital TV adoption is already growing in Latin America — from only 18.1 percent penetration of TV households at end-2010 to just over the halfway mark by end-2014 and onto 94.5 percent by 2020, according to the latest market study by Digital TV Research.
Put another way, 132 million digital TV households (in 19 countries) will be added between 2010 and 2020 to take the total to 157 million.
When Dell chose to be the inaugural brand on The New York Times’ Paid Posts native advertising platform in January, the fact that the pages were clearly labeled as branded content prompted some to question Dell’s decision.
Didn’t we realize that readers weren’t going to be taken in?
The South by Southwest (SXSW) Interactive festival welcomes more than 30,000 registrants to Austin, Texas each year and has become an effective launching pad for creative and tech startups. It’s also a hunting ground for VC investors and a showcase for forward-thinking ideas.
Once again, I’ll be covering the event as a member of the Technology, Media and Telecom press. As an example of what to expect at SXSWi, last year my story was entitled “SXSW 2013: Cloning Successful Entrepreneurs.“
via GeoActive Group
News sites are reaping rewards from the consumer shift toward mobile devices in the UK, with the number of unique visitors to mobile newspaper sites rising 39% year over year to 13.5 million in December 2013.
There was a strong correlation between accessing news sites and using social media on a mobile device — 85% visited both from their mobile browser.
This Christmas almost three million people found a shiny new tablet in their stocking. According to YouGov, this has taken the total number of people in the UK with a tablet to just over 19 million.
For British magazine publishers, this represents a huge opportunity, but it’s an opportunity in danger of being wasted.
Pay-TV customer needs and wants are purposely ignored — because the advertiser is the focal point of the legacy business model. In a report that attempts to quantify the costs of an à la carte pricing for cable television, Needham & Co.’s Laura Martin estimates that $45 billion of TV advertising would be at risk under such a change.
Along with 1.4 million American jobs, $20 billion in taxes paid by such cable operators as Comcast (CMCSA) and Time Warner Cable (TWC), and $117 billion in market capitalization.