“Traditional b-to-b media has changed dramatically in recent years,” says UBM Tech CEO Paul Miller in a statement. “A lot of what worked in the past is no longer viable.”
Going forward, UBM Tech says it will pursue a model that blends its live events with digital community efforts.
The American broadcast TV industry — that believed they were invincible — has discovered the end of an era, and their legacy.
Two fledgling technologies could dramatically reshape the $60 billion-a-year U.S. television broadcast industry as they challenge the business model that has helped keep broadcasters on the lucrative end of the media spectrum.
“It’s like the music business,” said BTIG media analyst Rich Greenfield. “They decline and decline and one day the bottom falls out.”
U.S. broadcast television ratings have dropped sharply this season.
And that, combined with the weak economy and competition from other media, augurs badly for the spring ad sales market.
CBS was the only broadcast network to show a rise in total viewership, with a 2% gain.
The writer and editor formerly known as “The Fake Steve Jobs” will be joining Hubspot from his current role as Editor-in-Chief of ReadWrite.
It used to be that if you went to work at a world-class publication (like Forbes), that would pay you a nice salary — because they sold a lot of ads at good prices that were placed around your content.
Simply put, the advertising revenue stream that used to support traditional journalism is trending sharply downward.
In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.
Signs of the shrinking reporting power are documented throughout this year’s report.
Estimates for newspaper newsroom cutbacks in 2012 put the industry down 30% since its peak in 2000 and below 40,000 full-time professional employees for the first time since 1978.
via Pew Research
Here it is: In 2012, newspapers lost $16 in print ads for every $1 earned in digital ads.
And it’s getting worse, according to a new report by Pew.
Since 2003, print ads have fallen from $45 billion to $19 billion.
via The Atlantic
The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction.
For messages to be heard in 2020, brands will need to create an enormous amount of useful, appealing, and timely content.
To get there, brands will have to leave behind organizations and thinking built solely around the campaign model.
The buoyant recent quarterly financial results at Time Warner and News Corp. and the decision last week at Comcast to buy up the rest of NBCUniversal are all based on the outsized profitability of cable networks.
And yet every sentient person in the media business not being directly paid to support this charade knows cable is on a fast train to oblivion.
How willfully blind are the executives of these companies to oncoming reality?
via USA Today
Industry leaders from the UK creative sector will arrive in Los Angeles next week for the first ever “LA Innovation Forum.”
It will bring together top names in the film, entertainment, music, global media and technology industries from both sides of the Atlantic to encourage closer working.
“The creative industries are a priority for Government. They are a real exporting success story, which is a key part of our growth strategy.”
For many individual TV channels that have small- or medium-sized audiences, a switch to over-the-top (OTT) streaming as their sole means of video delivery could become an option over the long term.
An analysis of the U.K. television market reveals that about two-thirds of the country’s major channels potentially could afford to switch to a unicast OTT-only delivery model five to 10 years in the future.