Media publishers may be relying on advertising — not subscriptions — for digital revenue growth, but there’s one group of readers who may help fuel their earnings: business executives. According to a study, 37% of business executives worldwide paid for digital news.
Finance industry executives were the most likely — 47% of respondents — to pay for digital news.
June 6, 1944: The largest Allied operation of World War II began in Normandy, France. For the first time ever on giant screens, “D-Day: Normandy 1944” provides a new perspective to audiences of all ages of this monumental event that changed the world.
Narrated by Tom Brokaw, the film pays tribute to those who gave their lives for our freedom… A duty of memory, a duty of gratitude.
Mobile and Cloud revenues are surging, according to the results of the annual Technology Business Outlook survey of U.S. based technology executives conducted by KPMG LLP.
53 percent say Mobile revenues exceeded 2013 forecasts, compared to 26 percent in last year’s survey — and 46 percent say Cloud revenues exceeded their 2013 forecasts, compared to 28 percent a year ago.
Digital TV adoption is already growing in Latin America — from only 18.1 percent penetration of TV households at end-2010 to just over the halfway mark by end-2014 and onto 94.5 percent by 2020, according to the latest market study by Digital TV Research.
Put another way, 132 million digital TV households (in 19 countries) will be added between 2010 and 2020 to take the total to 157 million.
When Dell chose to be the inaugural brand on The New York Times’ Paid Posts native advertising platform in January, the fact that the pages were clearly labeled as branded content prompted some to question Dell’s decision.
Didn’t we realize that readers weren’t going to be taken in?
The South by Southwest (SXSW) Interactive festival welcomes more than 30,000 registrants to Austin, Texas each year and has become an effective launching pad for creative and tech startups. It’s also a hunting ground for VC investors and a showcase for forward-thinking ideas.
Once again, I’ll be covering the event as a member of the Technology, Media and Telecom press. As an example of what to expect at SXSWi, last year my story was entitled “SXSW 2013: Cloning Successful Entrepreneurs.“
via GeoActive Group