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Why Pay-TV Won’t Provide What Most Customers Really Want

Pay-TV customer needs and wants are purposely ignored — because the advertiser is the focal point of the legacy business model. In a report that attempts to quantify the costs of an à la carte pricing for cable television, Needham & Co.’s Laura Martin estimates that $45 billion of TV advertising would be at risk under such a change.

Along with 1.4 million American jobs, $20 billion in taxes paid by such cable operators as Comcast (CMCSA) and Time Warner Cable (TWC), and $117 billion in market capitalization.

via Businessweek

How Investigative Journalism Became a Charity in America

If you suspect your local town government is corrupt, would you pay a journalist to investigate? Uncoverage will test whether the public “cares enough” about investigative journalism to pay for it.

Seriously, what’s next in America? If you want a professional (meaningful) world news show on TV, will you make a donation to fund the whole truth?

via NYTimes

Technology, Media and Telecom M&A Deals Peaked in 3Q 2013

There had been more than $240 billion technology, media and telecommunication deals during the third quarter (3Q) of 2013, according to Thomson Reuters. The rise in activity was led by the Verizon Communication $130 billion buy-out of the Vodafone Group’s stake in their mobile service provider joint venture.

That places the recent three month period on a pace to be the busiest since the year 2000, when AOL and Time Warner announced their merger, then valued as approximately $186 billion. We should expect more strategic M&A activity in the coming weeks and months.

Via Datasite

Losing Louisiana: Storytelling at the U.S. Weather Channel

The Weather Channel is expanding its brand — by entering the world of immersive storytelling.

Because of a slow-moving disaster caused by sinking land, climate change and oil exploration, Louisiana’s coastal families must choose between leaving their homes for higher ground or staying where generations of their families lived, on land so precarious the next hurricane could wash them away.

via Losing Louisiana

Why Mossberg and Pogue are Obsolete for Today’s Tech Media

For well over a decade, the two most influential voices about consumer technology have been a sixty-six-year-old man who lives just outside of Washington, D.C. and a fifty-year-old man who resides in Westport, Connecticut.

Now, both the Journal and the Times are looking to replace the positions held by Mossberg and Pogue. The new editorial focus will likely be on interesting applications and emerging culture.

via The New Yorker

European Pay-TV Revenue will Grow to $5.52 Billion by 2018

Total revenues for Europe’s top pay-TV channels reached $4.21 billion in 2012, and will grow by 31% to $5.52 billion by 2018. Although it provides the bulk of the total, carriage fee revenue growth is slowing as markets mature.

Carriage fee revenues will climb by 14.1% from $2.91 billion in 2012 to $3.32 billion in 2018. Advertising revenues will increase by 69% from $1.30 billion in 2012 to $2.20 billion by 2018.

via Digital TV

Why Superior Brand Storytelling Tops Typical Content Marketing

A valuable piece of brand content doesn’t exist in a vacuum, despite what some publishers would have you believe. In fact, content is an effective medium for brands because it maps back to a broader narrative – the meaningful story a brand is telling about itself.

Like publishers, brands need to make sure that each piece of content is valuable to their customers. Cutting corners here creates cheap brand publishing, makes for a lousy story and, by extension, the perception of a brand that doesn’t care.

via Adweek

Why Most Brand Advertisers Still Don’t Get Genuine Advocacy

Seth's Blog: Is Google jumping the shark?

Advertisers often seem to want pitchmen spraying perfume at every person who walks into the store, inserts stuffed into every periodical, pop up ads, complete data on every individual they target and the ability to spam at will.

Great media companies fight back on all of these intrusions, because they know that what actually works is genuine connection built around remarkable products and services.

via Seth’s Blog

Exploring the Canadian Use of Various News Media

Traditional or Digital? Canadians’ Conventional, Online and Social Media Use | Ipsos Ideas Spotlight

Ipsos asked people about their overall daily news media usage. The results reveal traditional media use is still alive and well among Canadians. In fact, conventional TV (74%) was the most frequently used media source overall, followed by conventional radio (60%) and social networking (59%).

Interestingly, Canadians are consuming more of their news online as they reported more frequent use of online newspapers and news sites (34%) than traditional newspapers (24%).

via Ipsos

Does the Media Sector have a Cyber Security Skills Problem?

In a recent Guardian Media Network survey, they asked 450 media professionals: as an employee, what level of training do you feel you have received against cyber attacks? A remarkable 70% revealed they had received no training whatsoever.

There’s an apparent lack of IT skills and training at company level, but more crippling is a shortage of those who can actually train and advise: the security experts.

via The Guardian


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