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Why Mossberg and Pogue are Obsolete for Today’s Tech Media

For well over a decade, the two most influential voices about consumer technology have been a sixty-six-year-old man who lives just outside of Washington, D.C. and a fifty-year-old man who resides in Westport, Connecticut.

Now, both the Journal and the Times are looking to replace the positions held by Mossberg and Pogue. The new editorial focus will likely be on interesting applications and emerging culture.

via The New Yorker

European Pay-TV Revenue will Grow to $5.52 Billion by 2018

Total revenues for Europe’s top pay-TV channels reached $4.21 billion in 2012, and will grow by 31% to $5.52 billion by 2018. Although it provides the bulk of the total, carriage fee revenue growth is slowing as markets mature.

Carriage fee revenues will climb by 14.1% from $2.91 billion in 2012 to $3.32 billion in 2018. Advertising revenues will increase by 69% from $1.30 billion in 2012 to $2.20 billion by 2018.

via Digital TV

Why Superior Brand Storytelling Tops Typical Content Marketing

A valuable piece of brand content doesn’t exist in a vacuum, despite what some publishers would have you believe. In fact, content is an effective medium for brands because it maps back to a broader narrative – the meaningful story a brand is telling about itself.

Like publishers, brands need to make sure that each piece of content is valuable to their customers. Cutting corners here creates cheap brand publishing, makes for a lousy story and, by extension, the perception of a brand that doesn’t care.

via Adweek

Why Most Brand Advertisers Still Don’t Get Genuine Advocacy

Seth's Blog: Is Google jumping the shark?

Advertisers often seem to want pitchmen spraying perfume at every person who walks into the store, inserts stuffed into every periodical, pop up ads, complete data on every individual they target and the ability to spam at will.

Great media companies fight back on all of these intrusions, because they know that what actually works is genuine connection built around remarkable products and services.

via Seth’s Blog

Exploring the Canadian Use of Various News Media

Traditional or Digital? Canadians’ Conventional, Online and Social Media Use | Ipsos Ideas Spotlight

Ipsos asked people about their overall daily news media usage. The results reveal traditional media use is still alive and well among Canadians. In fact, conventional TV (74%) was the most frequently used media source overall, followed by conventional radio (60%) and social networking (59%).

Interestingly, Canadians are consuming more of their news online as they reported more frequent use of online newspapers and news sites (34%) than traditional newspapers (24%).

via Ipsos

Does the Media Sector have a Cyber Security Skills Problem?

In a recent Guardian Media Network survey, they asked 450 media professionals: as an employee, what level of training do you feel you have received against cyber attacks? A remarkable 70% revealed they had received no training whatsoever.

There’s an apparent lack of IT skills and training at company level, but more crippling is a shortage of those who can actually train and advise: the security experts.

via The Guardian

Television 2025 – Why the Global Broadcast TV Outlook is Flat

The video market on fixed and mobile networks worldwide will grow by an average 3.2% per year from 2013 to 2025 – which includes average 2% growth for live TV and 14% annual growth for on-demand service. The market’s growth will be much lower in developed markets, however.

This means that in Europe’s top five markets EU-5 average annual growth will stand at 1.6% from 2013 to 2025, with the live TV market including broadcasters’ catch-up TV services in decline by 0.7%, while on-demand services experience an average annual increase of 18.5%.

via IDATE

Upside for the $18.5 Billion U.S. Video Entertainment Market

The filmed entertainment divisions of the U.S. studios have seen their revenue and operating profit go sideways over the past five years, their continuing growth in TV-show licensing revenue being wiped out by declines on the movie side.

With a 4 percent gain in overall home entertainment spending in 2012, and just modest declines so far in 2013, there’s some indication that home entertainment revenues are stabilizing.

via Screen Digest

Riptide: What Really Happened to the News Business

Three veterans of digital journalism and media — John Huey, Martin Nisenholtz, and Paul Sagan — interviewed dozens of people who played important roles in the intersection of media and technology — from CEOs to coders, journalists to disruptors.

Riptide is the result: more than 50 hours of video interviews and a narrative essay that traces the evolution of digital news from early experiments to today.

via Riptide

How the WIRED ‘Vision Quest’ Creates an Immersive Experience

WIRED has revealed a new digital content form in line with its September print issue. “Vision Quest” is an immersive digital experience that mashes up text, imagery, animation and video to retell a print magazine story.

Editor-in-chief, Scott Dadich suggests that in 2014 he expects the publication will be producing multiple “high-fidelity digital storytelling” pieces each month.

via FolioMag

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