“When buyers were asked what characteristics were required for a cloud professional services project to be successful, at a worldwide level, the number one characteristic was ‘provide technical insights and competence’ followed by ‘provide functional insights and competence’,” said Gard Little, Research Director. “These two items made it to the top of the 2014 list.”
New business models inspired by the digital economy require the Chief Marketing Technologist to collaborate with multiple business leaders to deal with economic forces that are changing how the organization fundamentally competes.
Many companies threatened by digital disruption from more agile players can’t transform their legacy business.
The most influential power couple these days is the relationship between an enterprise’s chief marketing officer (CMO) and chief information officer (CIO). Why is that? By 2017 the CMO will spend more on IT than the CIO.
Marketing is purchasing significant amounts of cloud technology and services from their own budgets.
The House of Lords Committee on Digital Skills was given the go ahead on Monday 9 June, and its members were formally appointed on 12 June.
They’re urging anyone with experience of working in or recruiting staff for the UK technology industry to get involved.
via IT PRO
The economy is changing, and that means our vision of success should as well. By 2020, the changes wrought by the internet and globalization will have fundamentally reshaped how we view our careers, and the meaning we derive from them.
What does it mean to be successful? The answer used to be obvious.
These days, it feels like every company is using mobile marketing, but that does’t mean challenges don’t exist. Nearly 40% of marketing professionals worldwide said that a lack of in-house expertise was the leading challenge to achieving success with mobile marketing.
Limited access to mobile-savvy digital practitioners has led marketers to seek outside sources of expertise.
Employment within the UK Creative Industries sector has increased five times faster than the national average, according to latest figures published by the Department for Culture Media and Sport.
Creative Industries now account for 1 in 18 (5.6%)of all jobs in the UK.
An estimated 70 million Americans are not “digitally ready” to utilize innovative broadband applications — nearly twice the number 36 million of people who lack online access. Moreover, 33 million who have limited skills to effectively use ICT have advanced broadband access.
Overall, those with low skill levels were more likely to be older, have lower incomes and lower levels of education.