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Your CMO and CIO will Compete for the Digital Transformation

The most influential power couple these days is the relationship between an enterprise’s chief marketing officer (CMO) and chief information officer (CIO).  Why is that?  By 2017 the CMO will spend more on IT than the CIO.

Marketing is purchasing significant amounts of cloud technology and services from their own budgets.

via Guardian

Digital Skills Committee Seeks to Find the UK Tech Talent Mojo

The House of Lords Committee on Digital Skills was given the go ahead on Monday 9 June, and its members were formally appointed on 12 June.

They’re urging anyone with experience of working in or recruiting staff for the UK technology industry to get involved.

via IT PRO

Why Social Media Teams and Budgets are Shrinking in 2014

The number of companies with four or more people using social as part of their role has shrunk year-on-year since 2011. These findings may not imply that social is “maturing” in business, and we’re moving smoothly towards an efficient implementation.

Instead, far more likely, the amount of resource (human and budget) given over to social media is decreasing due to questionable value.

via State of Corp Social Media

Five Ways to Measure Your Meaningful Success in 2020

The economy is changing, and that means our vision of success should as well.  By 2020, the changes wrought by the internet and globalization will have fundamentally reshaped how we view our careers, and the meaning we derive from them.

What does it mean to be successful? The answer used to be obvious.

via World Economic Forum

Mobile Marketing Talent Quest Gains New Momentum in 2014

These days, it feels like every company is using mobile marketing, but that does’t mean challenges don’t exist.  Nearly 40% of marketing professionals worldwide said that a lack of in-house expertise was the leading challenge to achieving success with mobile marketing.

Limited access to mobile-savvy digital practitioners has led marketers to seek outside sources of expertise.

via eMarketer

UK Creative Industries Continue to Grow and Create New Jobs

Employment within the UK Creative Industries sector has increased five times faster than the national average, according to latest figures published by the Department for Culture Media and Sport.

Creative Industries now account for 1 in 18 (5.6%)of all jobs in the UK.

via GOV.UK

Digital Readiness in America – Another Inconvenient Truth

An estimated 70 million Americans are not “digitally ready” to utilize innovative broadband applications — nearly twice the number 36 million of people who lack online access. Moreover, 33 million who have limited skills to effectively use ICT have advanced broadband access.

Overall, those with low skill levels were more likely to be older, have lower incomes and lower levels of education.

via USTelecom

The Connective 2.0 – New Career Opportunities for Young Talent

Just as the steam engine brought on the Industrial Revolution and reshaped where and how we work, the “Internet of Everything” will do the same. Machines are collecting tremendous amounts of data and communicating it among themselves and to humans.

This IoE evolution is making some jobs obsolete while creating new and more lucrative ones.

via The Connective 2.0

How to Win in the Competition for Superior Software Talent

Few technologies have created more value than software. Almost every industry today depends on software in some way, and for countless companies, it plays an essential role in designing products, analyzing data, running facilities, and managing customers.

Software talent, as a result, has become critical to success in most industries today.

via BCG

Why Technical Talent is Essential for The Internet of Things

The Global Network Economy is clearly being fueled by the skills and talents of software developers and hardware engineers. ABI Research estimates that the number of developers involved in Internet of Things (IoT) activities will reach 1.7 million globally by the end of 2014.

The size of the IoT ecosystem is forecast to surpass 3 million developers in 2019.

via Digital Lifescapes


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