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Why a Focus on Customer Need Matters More than Anything

When marketing executives in North America were asked to rank the most important attributes of customer centricity, having a senior management team committed to understanding the needs and behaviors of the customer market landed in the top spot.

via eMarketer

Developing Talent for a Global Digital Business Strategy

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. “A lot of what we’ve been doing is around training, talent development, identifying talent that can staff these organizations, so we can really take what we’ve built and truly embed it in the business.”

via McKinsey

Growing Demand in UK for Cloud Computing Skills Certification


The most recent research from industry body the Cloud Industry Forum suggests that cloud computing has achieved mainstream deployment in the UK, with 78 percent of organisations adopting at least one cloud-based service. “Everyone is going to the cloud, yet very few people understand its technical nuances.”

via The Register

Tech Companies want to Seed 100M New Software Developers

In an effort to attract more — and more diverse — programmers, the CEOs of two dozen big tech companies launched a campaign with non-profit to introduce computer science to 100 million students world-wide.The companies agreed to promote “Hour of Code,” a campaign that encourages students to try an hour of computer coding with an online tutorial.

via WSJ

How to Procure Web-scale IT Infrastructure Expertise

Here’s the challenge. Your CEO won’t accept anything less than a world-class IT infrastructure that meets the expectations of his most informed Line-of-Business leaders. If you’re the CIO and you don’t want to rely upon public cloud service providers, then are you ready to deliver the caliber of IT services that they can provision?

via Business Technology Roundtable

How to Overcome the Cloud-Savvy IT Talent Shortage

According to the findings from a recent market study by International Data Corporation (IDC), European IT departments still need to make significant improvements before they have fully embraced cloud architectures and transformed themselves into hybrid cloud service providers.

56 percent of European IT departments cannot find qualified staff to effectively support cloud projects.

via Business Technology Roundtable

Digital Marketing Leadership – Start with Talent Development

There’s a war going on for marketing talent. Tech-savvy professionals who can build, manage, and execute fully integrated campaigns that produce measurable results are in high demand, and many young professionals coming straight out of college are unprepared to enter such a rapidly changing industry.

via Content Loop


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