Why Legacy Marketers Buy Ads, Rather than Learn New Skills
Any fool can write a check, but real applied talent requires proven skills. Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.
A much smaller group — 35% — were interested in targeting several niche audiences, a sign that marketers may be writing off some of the potential benefits of ad targeting on social media.
via eMarketer
Why We Need Resilient Cities and New Infrastructure
As recessionary times have left much of America in a place of reinvention and rebuilding, startup communities have cropped up across the nation.
There are several startups, transmedia efforts, and campaigns examining the idea of a national “Big Rebuild” and taking action.
via Forbes
Why Digital Talent Seeks an Affordable Option to College
Enstitute seeks to challenge the conventional wisdom that top professional jobs always require a bachelor’s degree — at least for a small group of the young, digital elite.
The Enstitute concept taps into a larger cultural conversation about the value of college — a debate that has heated up in the last few years.
via NYTimes
The BIG Awards 2013: a Celebration of UK Innovation
Once again, we’re preparing for the exciting Cisco British Innovation Gateway (BIG) awards. Here’s some guidance about the on-going competition – to stimulate some thoughts around this year’s opportunity to recognize Britain’s entrepreneurs.
via The Platform
IDEAS CITY 2013: Just Let a Thousand Weirdos Bloom
Instead of planning for an urban renewal, the head of MIT’s Media Lab says cities should just get out of the way and make it easier for young and interesting people to do what they do best: innovate.
Joi Ito says there’s no “one size fits all” template for urban innovation.
via Co.Exist
Transmedia: Film Festivals are Featuring Multi-Platform Projects
Transmedia storytelling is a technique of uncovering a single narrative across multiple platforms, using a variety of digital technologies.
The method has recently seen a growth in popularity in the film festival circuit.
“It becomes very interactive with the audience, and they fill a part of the story,” Allie Young said of the medium.
via TheDartmouth
Exploring the New Wave of Digital Media Talent in Romania
The country is growing a bumper crop of talented filmmakers, who are making an impact on the festival scene, which has tabbed them the Romanian New Wave.
And digitally, as with most developing countries, the number of mobile phones far exceeds the population tally.
Internet usage grew by 8% in the past two years; 60% of users are students or have a university degree, and 18- to 24-year-olds make up 35% of those online.
via Variety
Why UK Tech Entrepreneurs will Drive the Local Economy
UK firms that sell their products or services mostly online have seen revenues grow by on average 11.4 percent in the last three years — that’s over 50 times faster than GDP growth of 0.2 percent.
Most high-growth businesses have fewer than 100 employees, while average revenues are £8.9 million.
23 percent are based in London, despite the capital accounting for just one-eighth of the UK’s population.
via City A.M
Why the B2B Tech Trade Media is Abandoning Editorial
“Traditional b-to-b media has changed dramatically in recent years,” says UBM Tech CEO Paul Miller in a statement. “A lot of what worked in the past is no longer viable.”
Going forward, UBM Tech says it will pursue a model that blends its live events with digital community efforts.
via FolioMag
Exploring the Growing Start-up Technology Hubs in Africa
Kenya is not the only African country experiencing the technology revolution, nor is iHub the only innovation lab.
In fact, there are at least 91, according to this CrowdMap which is crowdsourcing all of the technology hubs and incubators across the continent.
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