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Technical Talent Drives Cloud Professional Services Demand

“When buyers were asked what characteristics were required for a cloud professional services project to be successful, at a worldwide level, the number one characteristic was ‘provide technical insights and competence’ followed by ‘provide functional insights and competence’,” said Gard Little, Research Director. “These two items made it to the top of the 2014 list.”

via IDC

Chief Marketing Technologist Top Priority for Transformation

New business models inspired by the digital economy require the Chief Marketing Technologist to collaborate with multiple business leaders to deal with economic forces that are changing how the organization fundamentally competes.

Many companies threatened by digital disruption from more agile players can’t transform their legacy business.

via Gartner

Why Corporate Social Media Teams Lack Business Impact

In a Forrester survey of employees responsible for social initiatives, only 39% said that they were tracking the business impact of social platforms. The study asked about 10 metrics, and employee satisfaction, cited by 10% of respondents, was the most popular.

Only 12% of respondents looked at the impact of social platforms on sales and revenue.

via The CIO Report

Your CMO and CIO will Compete for the Digital Transformation

The most influential power couple these days is the relationship between an enterprise’s chief marketing officer (CMO) and chief information officer (CIO).  Why is that?  By 2017 the CMO will spend more on IT than the CIO.

Marketing is purchasing significant amounts of cloud technology and services from their own budgets.

via Guardian

Digital Skills Committee Seeks to Find the UK Tech Talent Mojo

The House of Lords Committee on Digital Skills was given the go ahead on Monday 9 June, and its members were formally appointed on 12 June.

They’re urging anyone with experience of working in or recruiting staff for the UK technology industry to get involved.

via IT PRO

Why Social Media Teams and Budgets are Shrinking in 2014

The number of companies with four or more people using social as part of their role has shrunk year-on-year since 2011. These findings may not imply that social is “maturing” in business, and we’re moving smoothly towards an efficient implementation.

Instead, far more likely, the amount of resource (human and budget) given over to social media is decreasing due to questionable value.

via State of Corp Social Media

Five Ways to Measure Your Meaningful Success in 2020

The economy is changing, and that means our vision of success should as well.  By 2020, the changes wrought by the internet and globalization will have fundamentally reshaped how we view our careers, and the meaning we derive from them.

What does it mean to be successful? The answer used to be obvious.

via World Economic Forum

Mobile Marketing Talent Quest Gains New Momentum in 2014

These days, it feels like every company is using mobile marketing, but that does’t mean challenges don’t exist.  Nearly 40% of marketing professionals worldwide said that a lack of in-house expertise was the leading challenge to achieving success with mobile marketing.

Limited access to mobile-savvy digital practitioners has led marketers to seek outside sources of expertise.

via eMarketer

UK Creative Industries Continue to Grow and Create New Jobs

Employment within the UK Creative Industries sector has increased five times faster than the national average, according to latest figures published by the Department for Culture Media and Sport.

Creative Industries now account for 1 in 18 (5.6%)of all jobs in the UK.

via GOV.UK

Digital Readiness in America – Another Inconvenient Truth

An estimated 70 million Americans are not “digitally ready” to utilize innovative broadband applications — nearly twice the number 36 million of people who lack online access. Moreover, 33 million who have limited skills to effectively use ICT have advanced broadband access.

Overall, those with low skill levels were more likely to be older, have lower incomes and lower levels of education.

via USTelecom

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