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How to Overcome the Cloud-Savvy IT Talent Shortage

According to the findings from a recent market study by International Data Corporation (IDC), European IT departments still need to make significant improvements before they have fully embraced cloud architectures and transformed themselves into hybrid cloud service providers.

56 percent of European IT departments cannot find qualified staff to effectively support cloud projects.

via Business Technology Roundtable

Digital Marketing Leadership – Start with Talent Development

There’s a war going on for marketing talent. Tech-savvy professionals who can build, manage, and execute fully integrated campaigns that produce measurable results are in high demand, and many young professionals coming straight out of college are unprepared to enter such a rapidly changing industry.

via Content Loop

Growing Demand for Linux and Open Source IT Coding Skills

Over the past 20 years, Linux has ascended from a Finnish student’s hobby to the world’s most dominant operating system — one that runs everything from high-performance computing to mobile. Yet companies still can’t get the Linux software talent they need.

93% of IT hiring managers plan to hire a Linux professional in the next six months.

via Content Loop

Technical Talent Drives Cloud Professional Services Demand


“When buyers were asked what characteristics were required for a cloud professional services project to be successful, at a worldwide level, the number one characteristic was ‘provide technical insights and competence’ followed by ‘provide functional insights and competence’,” said Gard Little, Research Director. “These two items made it to the top of the 2014 list.”

via IDC

Chief Marketing Technologist Top Priority for Transformation

New business models inspired by the digital economy require the Chief Marketing Technologist to collaborate with multiple business leaders to deal with economic forces that are changing how the organization fundamentally competes.

Many companies threatened by digital disruption from more agile players can’t transform their legacy business.

via Gartner

Why Corporate Social Media Teams Lack Business Impact

In a Forrester survey of employees responsible for social initiatives, only 39% said that they were tracking the business impact of social platforms. The study asked about 10 metrics, and employee satisfaction, cited by 10% of respondents, was the most popular.

Only 12% of respondents looked at the impact of social platforms on sales and revenue.

via The CIO Report

Your CMO and CIO will Compete for the Digital Transformation

The most influential power couple these days is the relationship between an enterprise’s chief marketing officer (CMO) and chief information officer (CIO).  Why is that?  By 2017 the CMO will spend more on IT than the CIO.

Marketing is purchasing significant amounts of cloud technology and services from their own budgets.

via Guardian


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