Fort McMoney speaks of the environmental issues behind the oil industry through the language of a collaborative docu-game – an ambitious challenge that the NBF, Arte and Le Monde where happy to take on board.
In this interview David Dufresne tells us more about what pushed him to embrace such a new narrative style, the challenges he had to face during the production and the budget he had at his disposal.
National Geographic’s latest interactive storytelling offering is based on the book “Killing Kennedy: The End of Camelot” by Bill O’Reilly. The docudrama presents a dual timeline — one depicting the presidency of John Kennedy and a parallel dramatization about the life of Lee Harvey Oswald.
Ingrid Kopp, the Tribeca Film Institute’s Director of Digital Initiatives, recently shared her wisdom garnered over the year’s she has spent in the Transmedia world in a presentation for the X Media Lab conference in Switzerland.
While her initial presentation had ten lessons learned, she’s expanded on the original list with five additional dollops of wisdom.
Content-based forms of marketing tend to focus on blogging, infographics, and other content pieces that enable sharing expertise. This strategy has become especially powerful because the Internet has really opened up the realm of B2B marketing.
The key, though, is to be experimental. To me, this means beginning to employ methods of transmedia storytelling.
Many creators are producing projects where the storytelling and game elements are inseparable, as they’re conceived simultaneously from the onset. ”Cloud Chamber Mystery” is such a project.
Recently launched in Denmark, its creator, transmedia director Christian Fonnesbech, had to oversee four different creative units to bring a project of this scale to fruition.
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.
Getty Images has released a new infographic explaining the effective transmedia storytelling can offer the consumer if done correctly.
via Marketing mag
The last few years have seen a rise in filmmakers who are extending the stories they tell beyond a single medium. At the same time, festivals, schools and organizations are starting to nurture work that mixes story and code.
My core team has evolved to include creative technologists, data scientists, UX designers, writers, researchers and strategists.
When I find myself in times of trouble
Mother Mary comes to me
Speaking words of wisdom, let it be
And in my hour of darkness
She is standing right in front of me
Speaking words of wisdom, let it be…
via GeoBrava Studios
Transmedia integrates story components, multiple platforms (many of them digital), audience interaction, and the format has been called the “perfect ecosystem of a story world.” It’s also one of the latest categories to be added by the Producers Guild of America.
But while transmedia may seem to be a new, shiny byproduct of the digital age, it’s actually just a 21st-century update on a centuries-old idea.
via The Atlantic
Like 50-hour film contests or one-day coding hackathons, StoryhackVT will pit several teams against each other to see who can write the best story to be told across at least three digital mediums within a very short time frame.
These outlets can include digital video, blogging, Twitter feeds, gaming, online photo essays, or any other new media.