The White River Indie Festival (WRIF) and Google have partnered to host the 2015 Tell-it-in-Transmedia Film Competition. The competition, which was announced at the Woodstock Digital Media Festival, invites filmmakers to creatively combine two or more distinct digital media platforms to tell their stories.
“Gomez sums up the ultimate challenge of transmedia production as creating integrated content where attention flows from device to device. The difference between multiplatform and transmedia storytelling is that transmedia includes an architecture for dialogue.”
via Te Aria Nui
Transmedia storytelling is a cutting edge technique that allows storytellers to convey messages, themes and rich narratives to a mass audience through the artful and well-planned use of multiple media platforms.
via StoryWorld Quest
According to a recent study, the trend of Bring-Your-Own Device (BYOD) to work is growing from 29% of all devices today to almost 40% by 2016, driven by wider user adoption within existing BYOD companies, as well as multiple devices per user. Survey respondents expect their enterprise wireless LAN user population to grow by 10% per year over the next 2 years, driven to a large extent by guest access, which will account for only 18% of the user population by 2016.
via Infonetics Research
How do you measure transmedia storytelling? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a transmedia story? These are million-dollar questions begging for answers. Measuring engagement is important because it contextualizes what an audience size means and how a transmedia production is performing.