How do you measure transmedia storytelling? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a transmedia story? These are million-dollar questions begging for answers. Measuring engagement is important because it contextualizes what an audience size means and how a transmedia production is performing.
Europeans have taken note of the digital platforms interest in TV animation, ramping up the number of projects with a Transmedia approach. Almost every project presented at Cartoon Forum 2014 had a transmedia concept. The mart welcomed over 800 participants, including many high-profile newcomers such as Amazon.
Marvel Studios has shown that multiple franchises can work together to tell one story, and they’ve even played with a bit of transmedia by having Agents of SHIELD peripherally involved. But Star Wars is about to blow that out of the water; there have been big meetings setting the future of the Star Wars universe, and these meetings are going to impact everything we see from Star Wars moving forward.
via Badass Digest
Now that the Web has made multi-platform programming possible, content creators like AMC, Scripps and Bravo are finding more clever ways to keep those viewers around.
“Transmedia storytelling has upped our network to an entirely new level, and it’s about platforms,” says Lisa Hsia, EVP digital for Bravo.
“East Los High,” the trailblazing, addictive and hugely popular Hulu original series, uses a range of digital media platforms to involve its audience in the lives, scandals and emotional traumas of Latino students.
Many experience its transmedia content, which is found on characters’ vlogs, extended scenes and websites.