Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving.
It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.
via Huffington Post
The upcoming launch of “Disney Infinity” will now happen in August.
One of the masterminds of this transmedia strategy — or one that spans multiple entertainment media — is John Blackburn, the co-founder of Avalanche Software and a 20-year veteran of the video game business.
Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”.
Read, Reveal, Record, Receive and React, each highlighting a different use of a mobile device in the context of a transmedia project.
via Developing Media
How will the role of novellas like The Secretist and other lore be used to develop Magic: The Gathering — as a transmedia experience moving forward?
Authoring a fantasy story is hard. Creating a multiple-world-spanning, multiple-viewpoint fantasy story that plays out over novels, cards, comics, web articles, player’s guides, and videos— while working with a team of writers and countless artists, producers, and other creators —is crazy hard, but it’s something we’ve learned a lot about.
“The original idea of storyscaping was about how to deliver never ending narratives in a way that people can actually engage with through communications, through interactions, through consuming the product.”
While everyone is talking about it, they aren’t necessarily doing it – so this is our shot of putting something out there and striving to meet that in everything we do.
via The Drum
The Cosmonaut — a Spanish-made English-language film directed by Nicolás Alcalá and produced by Carola Rodriguez and Bruno Teixidor — raised over €300,000 from 5,000 contributors.
It’s much more than a film, it’s a whole universe. My idea is that when you finished watching the whole thing you have a sense of having watched a traditional film. A narrative linear one, even though the transmedia project or the films is nothing like that.
The NFB is in Cannes this week, invited to the inaugural transmedia component in the festival’s powerful commercial market, to introduce Bla Bla, Vincent Morisset’s animated film-for-computer created by the viewer using a touch screen.
“By marrying documentaries to new media, they are making public service sexy again,” said Toronto documentarian Kevin McMahon.
“Star Trek Into Darkness” arrives in U.S. multiplexes Thursday with tie-ins ranging from Bing to Hasbro. It is expected to gross more than $100 million at the domestic box office over the extended weekend.
“Disney has always been oriented to multi-platform revenue stream situations,” Seth Willenson, a film library valuations expert, told TheWrap.
via The Wrap
Today, the savvy marketer is experimenting with a more advanced approach to digital storytelling and multimedia asset development.
It’s inherently strategic in nature, partly because it’s not an afterthought. The story-world is conceived at the very beginning of the project. It’s the foundation for purposeful ongoing story development.