Transmedia: Why it is All About Extending the Experience
Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving.
It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.
via Huffington Post
Transmedia: the ‘Disney Infinity’ Huge Game and Toy Franchise
The upcoming launch of “Disney Infinity” will now happen in August.
One of the masterminds of this transmedia strategy — or one that spans multiple entertainment media — is John Blackburn, the co-founder of Avalanche Software and a 20-year veteran of the video game business.
via GamesBeat
Transmedia: Explore the 5Rs of Mobile Storytelling Projects
Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”.
Read, Reveal, Record, Receive and React, each highlighting a different use of a mobile device in the context of a transmedia project.
via Developing Media
Transmedia: Creating the World ‘Magic – The Gathering’
How will the role of novellas like The Secretist and other lore be used to develop Magic: The Gathering — as a transmedia experience moving forward?
Authoring a fantasy story is hard. Creating a multiple-world-spanning, multiple-viewpoint fantasy story that plays out over novels, cards, comics, web articles, player’s guides, and videos— while working with a team of writers and countless artists, producers, and other creators —is crazy hard, but it’s something we’ve learned a lot about.
via Forbes
Transmedia: ‘Hit the Floor’ Series Creates a Social Experience
VH1 is entering uncharted territory by treating its new scripted series as a reality show — at least when it comes to social media.
The cable network is launching a number of websites over various social media platforms, the same day that “Hit the Floor” will premiere.
via TheWrap
Transmedia: Creative Approach to Storyscaping and Storyliving
“The original idea of storyscaping was about how to deliver never ending narratives in a way that people can actually engage with through communications, through interactions, through consuming the product.”
While everyone is talking about it, they aren’t necessarily doing it – so this is our shot of putting something out there and striving to meet that in everything we do.
via The Drum
Transmedia: Building a Universe for ‘The Cosmonaut’ Project
The Cosmonaut — a Spanish-made English-language film directed by Nicolás Alcalá and produced by Carola Rodriguez and Bruno Teixidor — raised over €300,000 from 5,000 contributors.
It’s much more than a film, it’s a whole universe. My idea is that when you finished watching the whole thing you have a sense of having watched a traditional film. A narrative linear one, even though the transmedia project or the films is nothing like that.
via Filmmaker
Transmedia: Promoting the National Film Board of Canada
The NFB is in Cannes this week, invited to the inaugural transmedia component in the festival’s powerful commercial market, to introduce Bla Bla, Vincent Morisset’s animated film-for-computer created by the viewer using a touch screen.
“By marrying documentaries to new media, they are making public service sexy again,” said Toronto documentarian Kevin McMahon.
Transmedia: Exploring the ‘Star Trek Into Darkness’ Movie
“Star Trek Into Darkness” arrives in U.S. multiplexes Thursday with tie-ins ranging from Bing to Hasbro. It is expected to gross more than $100 million at the domestic box office over the extended weekend.
“Disney has always been oriented to multi-platform revenue stream situations,” Seth Willenson, a film library valuations expert, told TheWrap.
via The Wrap
Commercial Transmedia – all about Multi-platform Storytelling
Today, the savvy marketer is experimenting with a more advanced approach to digital storytelling and multimedia asset development.
It’s inherently strategic in nature, partly because it’s not an afterthought. The story-world is conceived at the very beginning of the project. It’s the foundation for purposeful ongoing story development.
via b2bmarketing
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