Transmedia storytelling is a cutting edge technique that allows storytellers to convey messages, themes and rich narratives to a mass audience through the artful and well-planned use of multiple media platforms.
via StoryWorld Quest
According to a recent study, the trend of Bring-Your-Own Device (BYOD) to work is growing from 29% of all devices today to almost 40% by 2016, driven by wider user adoption within existing BYOD companies, as well as multiple devices per user. Survey respondents expect their enterprise wireless LAN user population to grow by 10% per year over the next 2 years, driven to a large extent by guest access, which will account for only 18% of the user population by 2016.
via Infonetics Research
How do you measure transmedia storytelling? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a transmedia story? These are million-dollar questions begging for answers. Measuring engagement is important because it contextualizes what an audience size means and how a transmedia production is performing.
Europeans have taken note of the digital platforms interest in TV animation, ramping up the number of projects with a Transmedia approach. Almost every project presented at Cartoon Forum 2014 had a transmedia concept. The mart welcomed over 800 participants, including many high-profile newcomers such as Amazon.
Marvel Studios has shown that multiple franchises can work together to tell one story, and they’ve even played with a bit of transmedia by having Agents of SHIELD peripherally involved. But Star Wars is about to blow that out of the water; there have been big meetings setting the future of the Star Wars universe, and these meetings are going to impact everything we see from Star Wars moving forward.
via Badass Digest
Now that the Web has made multi-platform programming possible, content creators like AMC, Scripps and Bravo are finding more clever ways to keep those viewers around.
“Transmedia storytelling has upped our network to an entirely new level, and it’s about platforms,” says Lisa Hsia, EVP digital for Bravo.