Traditional pay-TV revenue is forecast to decrease dramatically over the next few years, with average annual growth dropping to 2.8% between 2014 and 2018, compared to 6.1% between 2010 and 2013. Despite which, it will continue to be the main source of TV revenue up to 2018 — bringing in 195.9 billion EUR in 2018.
Tablet computers have replaced the TV in the bedroom as the must-have gadget for British children, with over one-third of those aged from five to 15 owning their own tablet in the UK, says Ofcom. The number of 5-15-year-olds using a media tablet to go online has doubled to 42% in the past year.
via The Guardian
A growing number of U.S. households are relying on dedicated set-top box devices — also known as digital media players — to watch Netflix on a TV set, according to a GfK study. About 28% of those who stream Netflix on a TV used a player — that’s nearly double the 2013 level (15%) and roughly five times the 2011 level (6%).
The growth of the over-the-top OTT video entertainment industry was previously a primary concern of the American pay-TV sector, as more and more consumers chose to abandon the traditional high-cost cable and satellite TV services. Now this transition has become a worldwide phenomena.
A new market study finds that 84% of American households subscribe to some form of pay-TV service. While the reported number of pay-TV subscribers has been fairly flat over the past four years, occupied housing in the U.S. market has grown. Consequently, penetration of pay-TV among residential households has waned from its peak in 2010 following the digital TV transition. Among TV households that do not currently subscribe to a pay-TV service, only 6% plan to subscribe.
The total over-the-top (OTT) video revenue in Europe was up 51 percent in 2013 reaching $3.2 billion and is expected to grow a further 43 percent this year, according to the latest market study by Strategy Analytics. They predict that the majority of this new growth will occur within the online SVOD and ad-supported video business models.
According to Nielsen’s latest cross platform report the number of homes watching broadcast television (using an antenna) increased from 11.62 million in Q1 2014 to 12.02 million in Q2 2014. Over the last year, the number has increased by over 1 million. Most of that growth is coming from households that also have broadband. What’s the key market driver? Pay-TV has become a high-priced luxury purchase for many Americans.