An in-depth research study on the growing reach and impact of digital video revealed that original professional online video (OPOV) captures the attention of 45 million U.S. viewers per month.
The study surveyed over 2400 people, representing the U.S. adult population in order to identify and question over 1000 avid video viewers that screen programming across various platforms.
via IAB Research
Despite all of the talk about cord-cutting, pay-TV subscribers in North America will continue to increase at a slow rate, according to Digital TV Research. However, pay-TV penetration will remain flat.
Nearly 20 million analog cable subscribers were shed between 2008 and 2012.
via Digital TV
The share of the total population in Canada without a pay-TV subscription service or off-air TV rose by 1 percentage point in 2012 to 8%, after doubling in 2011 to 7%.
It represents a growing number of residents who have decided they can still get all the TV programming they want — without the subscription they don’t.
Hollywood is making the case that the growing popularity of U.S. films in China is a boon to both countries.
The MPAA’s new study reveals that China’s film and television industry contributed $15.5 billion to its economy in 2011 and supported 909,000 jobs.
The industry also generated tax revenues of $3.4 billion.
via The Wrap
Digital TV penetration is about to skyrocket in Latin America – from less than a third of homes at end-2012 to nearly 45% by end-2013 and onto 84% by 2018, according to Digital TV Research.
To put it another way, 100 million digital TV households will be added between 2011 and 2018 to take the total to 134 million.
Cisco continues to impress people with its futuristic demonstration of the Fresco proof-of-concept.
It’s the software that lays behind wall-sized interactive displays that mix television content with social media, news and sports results, family diary reminders, weather, traffic and much more.
It creates an ambient and constantly changing display of the multimedia that now underpins so much of our lives.
According to ABI Research, American companies like Netflix, Hulu, Apple and Amazon helped to drive the over-the-top (OTT) video entertainment market past $8 billion in 2012.
The three largest markets — North America, Europe, and Asia-Pacific experienced year-over-year growth in excess of 50 percent in 2012.
In a typical week, 28% of American adults aged 18-49 stream video content during TV prime time.
That’s far from the 70% watching live TV, but close to DVR playback at 33% and above Video on Demand at 23%.
Computers & laptops are still the most popular devices for streaming original online content 59%, followed distantly by tablets 12% and smartphones 10%.
A revival in drama production is one of the trends emerging from the recent MIPTV event in Cannes, France.
IHS estimates that pay-TV channels in the U.S. spent $6.4 billion on originating programs (of all types, excluding sport) last year — that’s an increase of $2 billion from 2007.