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Entertainment & Media Spending will Reach $2.3 Trillion by 2018

PwC forecasts that global Entertainment & Media spending is expected to rise from $1.8 trillion in 2013 to $2.3 trillion by 2018, growing at a compound annual growth rate (CAGR) of 5 percent. The U.S. remains the largest E&M market, growing at a 4.8 percent CAGR and reaching $724 billion by 2018, from $573 billion in 2013.

Globally, digital E&M spending will grow at a 12.2 percent CAGR between 2013 and 2018 and account for 65 percent of global entertainment and media spending growth by 2018.

via PwC

OTT and Multi-Screen TV Drive Spending on Video Equipment

The overall broadcast and streaming video equipment market grew 5.6% worldwide in 2013, to $1.6 billion, as spending on content delivery networks (CDNs) increased while spending on contribution encoders and video-on-demand (VOD) playout servers decreased. Infonetics Research forecasts the total market will reach $2.5 billion by 2018.

“We are very early in a long-term transition to software-based and SDN-controlled video processing,” said Jeff Heynen.

via Infonetics Research

Examples of Ultra High Definition TV Broadcasts in Action

The French Open tennis tournament has seen the first 4K TV transmissions over a digital terrestrial television network using H.265 compression. Channel 4K in Japan has begun the first regular broadcasts of 4K Ultra HD programming.

The World Cup 2014 in Brazil will be a major test bed for UHDTV coverage, but only a few people will be able to see it in their homes.

via informitv

Can American Pay-TV Providers Win Back Lost Customers?

According to new research from nScreenMedia, 84% of U.S. broadband consumers that have cut the cord are at least somewhat happy with their decision. The news gets worse for pay-TV providers: 37% are so happy they vow they will never come back.

The bulk of the cord-cutters come from people in the 18–49 age range. Millennials are heavily represented in the group that have never had pay-TV services.

via nScreenMedia

Global Pay-TV Revenue Forecast has Declined to $260B by 2017

The global pay-TV market (cable and satellite TV, telco IPTV) totaled $221 billion in 2013, a 5% gain from a year ago. Pay-TV subscribers grew 5% in the second half of 2013 (2H13), to 756 million subscribers, with the strongest growth coming from the telco IPTV segment.

“As a result of increasing competition from OTT players and the service providers themselves using broadband video as a lower-priced offering, we believe overall video services ARPU and revenue growth will be constrained and, accordingly, have reduced our 2017 pay-TV revenue forecast by 35% globally, from $401 billion to just under $260 billion,” said Jeff Heynen.

via Infonetics Research

Why Social TV Apps are Not Engaging Young UK Consumers

eMarketer expects 5.3 million 18- to 24-year-olds to use a social network site via any device at least once per month this year, representing 94.0% of internet users in that age demographic.

But, to be clear about their usage, young UK internet users aren’t channel surfing and social sharing at the same time.

via eMarketer

Digital Television will Reach 97.9% of TV Households by 2020

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to 1.68 billion — that’s up by 185 percent, according to the latest market study by Digital TV Research.

The Digital TV World Household Forecasts report estimates that the digital TV total will climb by 131 million in 2014 alone.

via Digital Lifescapes

Some Pay-TV Subscribers are Starting to Use TV Everywhere

More than one-in-five (21 percent) Pay-TV subscribers use the “TV Everywhere” services provided by their Pay-TV operator at least once per month.

But Pay-TV industry has increasing concerns that Over-The-Top subscription video-on-demand services will lead to cord cutting or cord trimming.

via NPD

Americans View an Average of Just Seventeen TV Channels

According to Nielsen’s forthcoming Advertising & Audiences Report, the average U.S. TV home now receives 189 TV channels — a record high and significant jump since 2008, when the average home received 129 channels.

Despite this increase, however, consumers have consistently tuned in to an average of just 17 channels.

via Nielsen

Savvy Marketers Prepare for the World Cup Soccer Tournament

World Cup Viewers Plan to Keep Up by Multiscreening - eMarketer

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches — it’s the ultimate multi-screen event.

Meanwhile, Coca-Cola, Home Depot and Makita have launched a campaign combining in-store purchases with social, digital and mobile channels.

via eMarketer


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