Transmedia Newswire

Economic Catalyst: Telecom Right-of-Way Access

David H. Deans — Thu, 23 Feb 2012 13:16:05 +0000

Economic Catalyst: Telecom Right-of-Way Access http://ping.fm/qOPeA

Tagged: Cisco, connected life exchange

Android Smartphone Upside in Developing Markets

David H. Deans — Thu, 23 Feb 2012 13:10:09 +0000

Android Smartphone Upside in Developing Markets http://ping.fm/lXj67

Failed U.S. Interactive Cable TV Ad Group Folds

David H. Deans — Thu, 23 Feb 2012 03:56:25 +0000

Canoe Ventures is shutting down interactive TV advertising operations — closing its New York office and laying off 120 employees, including CEO Kathy Timko — leaving about 30 employees to focus on VOD ads as its sole product, the company confirmed.

The decision to abandon ITV ads and dramatically pare back Canoe’s mission came after a review by its cable operator owners, according to a Canoe spokeswoman. “It’s the result of what the marketplace told us,” she said.

Canoe was formed in 2008 by the six largest U.S. cable operators: Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House Networks.

via Multichannel News

Tagged: advertising, cable, interactive

Smartphone: The Ultimate Shopping Companion

David H. Deans — Wed, 22 Feb 2012 23:09:47 +0000

New research from Nielsen’s upcoming U.S. Digital Consumer Report reveals that 29 percent of smartphone owners use their phone for shopping-related activities.

Top activities among mobile shoppers include in-store price comparisons 38% of mobile shoppers, browsing products through their mobile Web or apps 38% and reading online product reviews 34%.

Apps, which account for the majority of mobile phone time in the U.S., may be the key to shifting consumers from browsing products on their phone to making purchases on the spot.

via Nielsen Wire