75 percent of professional services marketers see thought leadership as the greatest source of differentiation for their firm — while 87 pecent believe thought leaders are also more likely to become market leaders.
As a result, professional services firms are investing heavily in thought leadership, on average 23 percent of total marketing budgets in the current budget cycle.
The Wireless Broadband Alliance published findings from a survey on the Wi-Fi hotspot market. The global market study revealed that mobile network operators expect 22 percenet of all additional data capacity added during 2013-2014 to come from Wi-Fi offload.
By 2018, Wi-Fi offload is predicted to contribute 20 percent of additional mobile data capacity — plus a further 21 percent will come from small cells with integrated Wi-Fi.
If you suspect your local town government is corrupt, would you pay a journalist to investigate? Uncoverage will test whether the public “cares enough” about investigative journalism to pay for it.
Seriously, what’s next in America? If you want a professional (meaningful) world news show on TV, will you make a donation to fund the whole truth?
By 2018, 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) — that’s up from 182 million in 2010. The media industry is in the midst of a paradigm shift, with web-delivered video as the agent of change in 2014.
Brands increasingly are getting onboard, with ad dollars expecting to show a CAGR of 13% over the next several years, reaching close to $5.8 billion by 2017.
Among Americans with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013 — at 32.8 hours per week to 41.6 hours per week, respectively.
Along with an increase in affluents’ time spent online is an increase in their spending. The average spend on luxury sites was up 20% year over year in Q2 2013.
Today, securing all devices with mobile internet access has become an ever increasing concern. People want to be protected during their daily activities involving email access, online banking or simply browsing content.
Meanwhile, corporate stakeholders are much more concerned about their organisational network integrity and business data protection.
Telcos and cable operators are investing heavily in their networks to upgrade their subscribers to bundles — known as triple-play or double-play service packages.
Total subscription revenues (pay-TV including on-demand, broadband and fixed-line telephony) will increase by 65% — from $124 billion in 2012 to $205 billion in 2018.