Why illiterate Americans Have No Need for the Internet
The major causes for low subscribership, as extensive survey research shows, are low interest in the Internet and minimal digital literacy. And too many American households lack the money or interest to buy a computer.
Our broadband subscription rate is 70 percent, but could easily surpass 90 percent if computer ownership and digital literacy were widespread.
via NYTimes
Exploring the Upside Potential for an Open Source Mobile OS
Can an alternative smartphone OS option challenge the dominant position of Google Android and Apple iOS ecosystems? A group of new open-source mobile operating systems (OS) are set to make an impact on the mobile industry.
“Tizen’s strong backing from Intel and Samsung will enable it to quickly outpace its other Linux mobile OS challengers,” says Joshua Flood, senior analyst at ABI Research.
More Digital Marketing Upside Potential in Western Europe
Worldwide, eMarketer estimates, advertisers will spend $516.95 billion across all media this year — 21.4% of the total will come from Western Europe, while a further 4.4% comes from Central and Eastern Europe.
On digital media, including desktop and mobile devices, worldwide spending will reach $116.82 billion — or 22.6% of all ad spending.
via eMarketer
Wireless Ubiquity: Connecting the Unconnected
Wireless communication has become so ubiquitous and reliable that the idea of giving up a land line is now a viable option for a significant number of the population.
The question then becomes: what does wireless ubiquity mean for us in the future?
How Mobile Marketing Attracts Younger People in Canada
Ipsos found just 14.6% of all tablet and smartphone users in Canada had made a purchase on their device during 2012. That figure was notably higher, however, among younger adults.
Nearly 20% of those under 35 and 25.7% of those between 35 and 44 said they had made a mobile purchase in the past year. That compared with much lower rates among older users.
via eMarketer
American TV Multi-Taskers will Grow to 114 Million by 2017
According to MRG, TV multi-taskers are the primary adopters of video recommendation engines. They use a second device to view or control content related to what they are watching on TV and will be the primary adopter of personal program guides.
There are approximately 36 million mobile device owners (14% of U.S. 13+ adults) that use their smartphones and/or tablets in association with TV programs they are currently watching. This TV multi-tasking behavior is expected to grow to 114 million (54% of 13+ adults) users in the U.S. by 2017.
138.5 Million Americans Now Own a Smartphone
According to comScore’s latest market study of the U.S mobile marketplace, Apple ranked as the top smartphone manufacturer — with 39 percent market share.
Meanwhile, Google Android once again led as the number one smartphone platform — with 52 percent platform market share.
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