Content Marketing Practices are Becoming More Effective

In a recent study, 77% of business-to-consumer (B2C) marketers in North America are using content marketing. And responses indicated that marketers were getting more effective at the tactic — 37% said their organizations were effective at content marketing, that’s up from 34% last year and 32% three years ago.

via eMarketer

Designing New Mobile Device User Interface Innovations

Small consumer electronics, such as smart wearable devices, create new challenges for user interface UI designers that must find innovative ways to enable human interaction via emerging technologies. As a result, semiconductor component integration and software development will also evolve.

via Digital Lifescapes

New Economic Developments via Municipal Broadband in the U.S.

Across the country, innovative municipalities are already recognizing the importance of leveraging gigabit level Internet to attract new businesses and create jobs, improve health care and education, and connect residents to new opportunities.

via Next Century Cities

Say Hello to the Helpful Robotic Assistant in Your Smartphone

There is a shift from smartphones being a communications device to a multi-function, voice-controlled computer that helps you run more and more aspects of your life. It’s already a cloud-connected digital personal assistant that knows you, but it will grow to communicate with the computer in your car, at home, in the office, at the shopping mall and elsewhere.

via World Economic Forum

Why Legacy Agency Campaign-Centric Digital Marketing Fails

“Media owners still sell identical units from the past, merely digital equivalents of what we already knew, sold in the same way, to the same people in media agencies who use the same techniques to plan and execute.”

via Guardian

Mobile Network Operators are Evaluating SDN and NFV

sdn-nfv-software

A recent macrocell backhaul study reveals the extent to which mobile operators are looking at software-defined networking (SDN) and network functions virtualization (NFV) solutions to provide greater flexibility and cost-savings. Moreover, 29% of respondents say they are deploying SDN, while the majority (63%) are already evaluating it.

via Infonetics

Why a Focus on Customer Need Matters More than Anything

When marketing executives in North America were asked to rank the most important attributes of customer centricity, having a senior management team committed to understanding the needs and behaviors of the customer market landed in the top spot.

via eMarketer

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