How Cloud Innovation Happens First in Open Source Platforms

Through the new private cloud solutions and extended alliance, Dell and Red Hat aim to provide customers at various stages of OpenStack evaluation and use with an enterprise-grade software life cycle experience, and greater stability, predictability and rigor to the community-published OpenStack updates.

Dell and Red Hat have co-engineered OpenStack-based cloud solutions to address enterprise customer demand for more flexible, elastic and dynamic IT services.

via TelecomTV

More Upside Opportunities for Creative Interactive Video in 2014

Interactive video saw tremendous success in North America last year, thanks to its completely immersive brand experience, and this growth is expected to continue in 2014, according to recent research by Sizmek.

Advertisers using interactive video have learned from the past, combining the best practices of both rich media and video ads.

via eMarketer

Exploring the Impact of Network Functions Virtualization

The forward-looking effects of Software Defined Networking (SDN) and Network Functions Virtualization (NFV) on the traditional wireline and wireless broadband service provider sector will truly be unprecedented. Vendors of deeply-rooted proprietary technologies are most at risk.

Moreover, plans for open-source hardware and software adoption will potentially reshape the whole value-chain.

via Digital Lifescapes

OpenStack Cloud Solutions are Now Gaining Momentum Globally

The history of OpenStack, an open-source cloud project, can be traced back to July, 2010 — when the original founders created a shared vision for their bold goal.

The passion of the initial developers was captured in a pragmatic mission statement: to produce the ubiquitous Open Source Cloud Computing platform that will meet the needs of public and private clouds regardless of size, by being simple to implement and massively scalable.

via TelecomTV

Why LinkedIn is the Go-To Place to Engage with B2B Buyers

A whopping 94 per cent of B2B brands maintain a regular presence on LinkedIn making it the most popular social channel in the B2B industry, according to a newly published Social Media Benchmarking Report 2014.

The professional social network has taken the crown from Twitter, which was named the most popular B2B social networking site in last year’s report.

via B2Bmarketing

Want to Reach U.S. Millennials? – They typically Ignore Advertising

When a January 2014 market study asked U.S. millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective.

However, the majority of male and female millennials ignore banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

via eMarketer

British Embrace Mobile Internet and Savvy Marketers Followed

The mobile marketing channel is gaining momentum in the UK. Why now? Over one in four British consumers owns a media tablet, as advertisers spent a record £6.3 billion in 2013 to reach people via the mobile internet, according to a market study for the IAB.

Over one third (36%) of people accessing the internet are now doing so via their personal tablets, as tablet ownership grew 63% year-on-year.

via Digital Lifescapes

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