How YouTube Content Creator Channels can Help Marketers

YouTube has unmatched depth and diversity of content, combined with a user base spanning nearly every demographic on the planet. It presents marketers with unique opportunities to reach target audiences, according to eMarketer. U.S. video ad revenues for the site are expected to rise 39.2% this year to $1.13 billion.

via eMarketer

Upside Growth Potential for Mobile Productivity Apps

As we approach the end of 2014, it’s important to revisit the enterprise mobility application marketplace. Clearly, the mobile cloud apps trend will be far reaching in 2015 — it will touch every department within many organizations and it will be adopted by most forward-thinking industries.

via Digital Lifescapes

Hybrid Cloud – How to Remove the Build vs Buy False Dilemma

Every significant Web company builds its own private data centers. What’s running in those data centers? Heavily modified open-source cloud computing software. Yet public cloud services can offer huge advantages for the enterprise CIO. Why does cloud have to be an either/or choice? — it doesn’t, you can choose both public and private services.

via Content Loop

Why HBO Can’t Rely Only on Legacy Pay-TV Distribution

Traditional pay-TV revenue is forecast to decrease dramatically over the next few years, with average annual growth dropping to 2.8% between 2014 and 2018, compared to 6.1% between 2010 and 2013. Despite which, it will continue to be the main source of TV revenue up to 2018 — bringing in 195.9 billion EUR in 2018.


Mobile Cloud Opportunities in APAC and MEA Markets

Asia–Pacific (APAC) and the Middle East and Africa (MEA) are two of the most fertile regions for digital economy deployments. APAC dominates MEA in terms of the number of cloud-based services initiatives. This is stimulated by mobile internet and cloud service usage – smartphone penetration as a proportion of total active handset connections in APAC will reach 34% by the end of 2014, while it will be 16% in MEA.

via Analysys Mason

Creating Virtual Residency in the Global Networked Economy

ESTONIA flung open its digital borders last week. The eastern European country invited anyone, anywhere, to open a bank account or start a business. By the end of the year, anyone with an internet connection will be able to live their financial life in Estonia, all without being physically present.

via New Scientist

Transmedia: a Metrics Model that Measures Valid Engagement

How do you measure transmedia storytelling? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a transmedia story? These are million-dollar questions begging for answers. Measuring engagement is important because it contextualizes what an audience size means and how a transmedia production is performing.

via Slideshare


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