Marketers are Spending More to Discover New Perspectives

Marketers continued to spend more on data-driven marketing in Q1 2014, according to research.  Forty percent of U.S. marketers said they increased spending on data-driven marketing in the first quarter of 2014, compared with 38.4% who said the same in Q4 2013.

42% of client-side marketers worldwide said their organization was ahead of the growth curve.

via eMarketer

Exploding Chromebook Adoption will Grow by 56 Percent in 2014

An estimated 5.1 million Ultraportable PCs shipped in Q1 2014, experiencing approximately 65 percent growth in total shipments year-over-year, according to the latest market study by ABI Research.

Moreover, ultraportable shipments are forecast to continue expanding globally.

via Digital Lifescapes

SDN and NFV – a Quantum Leap within the Networking Industry

Open technologies serving as the foundation for SDN and NFV represent the biggest shift in networking in 20 years – creating at least another $20 Billion in value with the opportunity to create more than $50 Billion.

There have already been $3 Billion in start-up exits in the SDN space — with more anticipated.

via Rayno Report

How Mobile Internet is Enabling Economic Growth in China

China had 632 million internet users and 527 million mobile internet users, according to CNNIC. This means the country added 14 million new internet users and 27 million new mobile internet users in just six months.

The internet penetration rate stood at 46.9 percent, up 1.1 percent from the end of 2013.

via Content Loop

Surprising Age Demographic of most BBC TV Viewers in the UK

Around half of all viewers to the two main BBC television channels are over 60 years of age, yet this age group makes up less than a quarter of the population of the United Kingdom.

The share of the public service channels has fallen from 76% of all television viewing in 2003 to 53% in 2013.

via informitv

Why U.S. TV Broadcasters Adopt Digital Marketing Channels

Advertisers Switch to Digital Channels for TV Tune-In - eMarketer

Nine in 10 TV stations now use digital tune-in advertising — that is, marketing and promotion of television programming to drive ratings. In fact, digital was the only channel U.S. broadcasters and syndicators were putting more tune-in dollars toward this year.

Top benefit of digital tune-in advertising was being able to reach viewers on their smartphones and tablets.

via eMarketer

Global Pay-TV Digital STB Revenue Reached $20.3 Billion

Following a relatively flat three-year period, the global pay-TV set-top box (STB) market managed to achieve the highest annual revenue total in its history during 2013, setting the stage for continued growth through 2015, according to IHS.

Worldwide digital STB shipment revenue last year totaled $20.3 billion.

via Digital Lifescapes

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