Brazil, Mexico Drive Significant Ad Spend Growth in LATAM
Total media advertising spending in Latin America is expected to reach $36.97 billion in 2013 — making it the region with the third-smallest outlays worldwide in that category.
Brazil and Mexico will lead Latin America for total ad expenditures, reaching $20.21 billion and $4.58 billion, respectively. Brazil, however, will be the undisputed engine.
via eMarketer
What is the United Kingdom’s Information Economy Strategy?
The strategy sets out a shared vision for a thriving UK information economy that enhances national competitiveness, with:
- A strong, innovative, information economy sector exporting UK excellence to the world.
- UK businesses and organisations, especially small and medium enterprises (SMEs), confidently using technology, able to trade online, seizing technological opportunities and increasing revenues in domestic and international markets.
- Citizens with the capability and confidence to make the most of the digital age and benefiting from excellent digital services
Social Networking will Reach 2.55 Billion People in 2017
According to eMarketer, nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year — that’s an 18% increase.
By 2017, the global social network audience will total 2.55 billion.
via eMarketer
More Digital Marketing Upside Potential in Western Europe
Worldwide, eMarketer estimates, advertisers will spend $516.95 billion across all media this year — 21.4% of the total will come from Western Europe, while a further 4.4% comes from Central and Eastern Europe.
On digital media, including desktop and mobile devices, worldwide spending will reach $116.82 billion — or 22.6% of all ad spending.
via eMarketer
How Augmented Reality is Being Used for Magazine Publishing
Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app.
Meredith has targeted young moms over the last few years with investments in multiplatform publishing.
via FolioMag
How Google Dominates Mobile Internet Advertising Revenues
Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, while taking nearly one-third of all digital ad dollars spent globally, according to eMarketer.
Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011. This year’s mobile revenues will be up a further 92.1% to $8.85 billion.
via eMarketer
How France Maintains a Strong eCommerce Growth Trajectory
After a strong showing in Q1 2013, French eCommerce sales continued on a double-digit growth trajectory, up by 13.8% year-on-year in April 2013, according to the monthly index for online payments prepared by Le Journal du Net.
Total digital sales on these platforms reached €2.79 billion ($3.58 billion) in April 2013, that’s compared with €2.45 billion ($3.14 billion) in April 2012.
via eMarketer
Conversion to Digital Cinemas has Passed the Tipping Point
Fourteen years after the first feature film was projected digitally in a commercial cinema in May 1999, the global cinema exhibition sector is now approaching the endgame.
In January 2012, 35mm film became the minority cinema format. By the end of the year, 89,341 screens were digitized globally — that’s a growth rate of 40 percent over 2011.
via ScreenDigest
Transmedia: Why it is All About Extending the Experience
Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving.
It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.
via Huffington Post
Savvy Digital Content Creation Talent Demand will Explode
Gary Vaynerchuk starts “tripling down” on content — he believes that it’s only a matter of time before this arrangement becomes common.
“Content is the cost of entry to relevance in today’s society,” he says. “The top 1-5% of executives in the next few years will have full-time content people around them. There are going to be 500 to 5000 people at this time next year who employ a full-time content person.”
via Forbes
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