How to Prepare for an Uncertain Media Future
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group IBSG explores four possible future scenarios for the media industry.
While they do not “predict” the future, the scenarios help build our understanding of possible outcomes — and how various industry players could be affected.
via TelecomTV
The Rise of New Video on Demand Services Across Europe
There are more than 3,000 video-on-demand services available in Europe, with nearly 580 mainly offering movies.
An increasing number of services are available through applications for tablets or smart televisions. Subscription video-on-demand services have proliferated in recent months, with 76 available at the last count.
via informitv
Transmedia: Building a Universe for ‘The Cosmonaut’ Project
The Cosmonaut — a Spanish-made English-language film directed by Nicolás Alcalá and produced by Carola Rodriguez and Bruno Teixidor — raised over €300,000 from 5,000 contributors.
It’s much more than a film, it’s a whole universe. My idea is that when you finished watching the whole thing you have a sense of having watched a traditional film. A narrative linear one, even though the transmedia project or the films is nothing like that.
via Filmmaker
Market Upside for Multi-Screen Video Delivery via Gateways
According to Infonetics Research, residential gateways are critical to ensuring the successful delivery of these services within the home — particularly new video services.
Their most recent survey shows that the percentage of service providers offering multi-screen video — wireless delivery of video to mobile phones, PCs, and tablets — using a residential gateway device is growing quickly, from just 6 percent today to 50 percent by 2014.
Future of Media: the Top Four Drivers Altering the Landscape
Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.
Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.
via TelecomTV
Digital TV Homes in Eastern Europe will Reach 121 Million
Rapid conversion means that the number of digital homes in Eastern Europe will nearly double between 2012 and 2018 — totaling 121 million, according to Digital TV Research.
About 13 million digital TV homes will be added in 2013 alone. Digital TV penetration crossed the halfway mark of TV households in 2012, up from only 20% at end-2008.
HDTV will be in 228 Million Homes Across the Globe in 2013
High-definition continues to prove a hit with TV viewers around the world, with 49 million ‘active’ HD homes expected to be added this year, bringing the total to 228 million, according to Informa Telecoms & Media.
However, Ultra High-Definition (offering four times the resolution of 1080p HD) will be found in just 0.5% of all global TV households by the end of 2017.
via IP&TV News
Huge Upside for Wi-Fi Embedded Consumer Electronics Devices
Wi-Fi embedded consumer electronics devices are poised to undergo a transition from the 802.11n Wi-Fi standard to the more powerful 802.11ac standard as the industry continues to push better connectivity technology to deliver more high-quality content and services.
New research indicates that total global Wi-Fi embedded CE device sales reached 1.49 billion units in 2012, representing 28% growth over the previous year.
How Netflix Applies Big Data to Customize the User Experience
For Netflix, the user’s home page is the personalized ranking of what we think will be most relevant for that specific user at any given time.
By analyzing terabytes of data from every recent click, view, re-view, early abandon, page views and other data, we are able to generate a personalized homepage filled with the content most likely to please.
All of our algorithm work, like with Google search ranking, is proven or disproven by A/B testing. Only algorithms that lead to an improved experience get rolled out to everyone.
via Netflix
Transmedia: Why Multi-platform Storytelling will be Common
Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.
Transmedia storytelling will be a part of the social TV experience. Multi-platform storytelling will be commonplace, as will fan content co-creation based on the TV watching experience.
via IP&TV News
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