The growth of the over-the-top OTT video entertainment industry was previously a primary concern of the American pay-TV sector, as more and more consumers chose to abandon the traditional high-cost cable and satellite TV services. Now this transition has become a worldwide phenomena.
Media tablets are more popular than ever, according to a new study. Tablet ownership increased to 50% from 40% in 2013, and the percentage of all American consumers watching TV or movies on tablets weekly jumped to 26% from 17% last year. Smartphones are now used weekly to watch TV or movies by more than 40% of consumers under 35 years old. Meanwhile, U.S. consumers spending less on traditional pay-TV services jumped from 26% last year to 35% in 2014.
via Altman Vilandrie
Europeans have taken note of the digital platforms interest in TV animation, ramping up the number of projects with a Transmedia approach. Almost every project presented at Cartoon Forum 2014 had a transmedia concept. The mart welcomed over 800 participants, including many high-profile newcomers such as Amazon.
A new market study finds that 84% of American households subscribe to some form of pay-TV service. While the reported number of pay-TV subscribers has been fairly flat over the past four years, occupied housing in the U.S. market has grown. Consequently, penetration of pay-TV among residential households has waned from its peak in 2010 following the digital TV transition. Among TV households that do not currently subscribe to a pay-TV service, only 6% plan to subscribe.
The total over-the-top (OTT) video revenue in Europe was up 51 percent in 2013 reaching $3.2 billion and is expected to grow a further 43 percent this year, according to the latest market study by Strategy Analytics. They predict that the majority of this new growth will occur within the online SVOD and ad-supported video business models.
There’s no denying it – music has gone digital in Denmark. According to recent market data, digital accounted for 82% of total music revenues in the country during the first half of 2014. The key driver of this huge share is streaming services. The format accounted for 63% of music company revenues from recorded music in Denmark.
According to Nielsen’s latest cross platform report the number of homes watching broadcast television (using an antenna) increased from 11.62 million in Q1 2014 to 12.02 million in Q2 2014. Over the last year, the number has increased by over 1 million. Most of that growth is coming from households that also have broadband. What’s the key market driver? Pay-TV has become a high-priced luxury purchase for many Americans.