Over-the-top (OTT) video-on-demand (VOD) services were almost imperceptible in Latin America until 2011, when just under half a million subscriptions existed among the most prominent economies in the region. Netflix arrived to the continent in September of that year and brought the OTT video-on-demand VOD market to life. The region is forecast to reach 17.09 million subscriptions to OTT VOD services by 2018.
The mobile gaming market is set to surpass that of the traditional game console to become the largest gaming segment by revenues next year. According to Newzoo , mobile game revenues will rise 42% year over year to hit $25 billion in 2014. Next year, the total will come in at $30.3 billion.
Consumption of on-demand streaming video continues to grow in American homes, at the expense of broadcast TV viewership. According to the latest market study by Parks Associates, the average U.S. broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.
“The growing number of high-definition (HD) subscribers as well as major sporting events such as the World Cup 2014 have contributed to improving ARPU,” said Jake Saunders, VP and practice director of core forecasting at ABI Research. As a result, the total pay-TV service provider market is expected to generate over $269 billion by the end of 2014.
While the number of video starts are growing fast to the smartphone, the smaller screen loses out heavily in video finishes. Adobe data shows that video completions are significantly lower for the smaller screen than for the TV or computer. Just 16.6% of videos viewed on a tablet or smartphone are watched to 75% completion. 50% of PC and 35% of game console views reach 75% completion.
Transmedia storytelling is a cutting edge technique that allows storytellers to convey messages, themes and rich narratives to a mass audience through the artful and well-planned use of multiple media platforms.
via StoryWorld Quest