There is a shift from smartphones being a communications device to a multi-function, voice-controlled computer that helps you run more and more aspects of your life. It’s already a cloud-connected digital personal assistant that knows you, but it will grow to communicate with the computer in your car, at home, in the office, at the shopping mall and elsewhere.
“Media owners still sell identical units from the past, merely digital equivalents of what we already knew, sold in the same way, to the same people in media agencies who use the same techniques to plan and execute.”
A recent study found 70% of IoT developers work in small teams, most of them in start-ups of under 50 people. Small, agile teams dominate the search for the next killer app. That should come as no surprise – it takes a lot of flexibility to venture out in the complete unknown.
ESTONIA flung open its digital borders last week. The eastern European country invited anyone, anywhere, to open a bank account or start a business. By the end of the year, anyone with an internet connection will be able to live their financial life in Estonia, all without being physically present.
via New Scientist
Innovation isn’t easy. It takes courage to experiment and advance a new idea. Europe has always excelled at this. Radio, television, and mobile communications advances all originated in Europe. But past success won’t ensure Europe’s long tradition of innovation continues. New technologies require more risk-taking and the ability to launch new products with speed and scale.
While 81.1% of business-to-business (B2B) marketing and sales professionals polled worldwide said they used “insights” — context-based facts specific to a prospect that help companies shape marketing messages and sales conversations as well as differentiate from the competition — in their content efforts, they weren’t necessarily using the most effective value points.