Personalization is as much a buzzword nowadays as disruption, big data, or the cloud. It might also be part of the solution to pull the publishing industry out of the downward revenue spiral it’s been stuck in for years. But it’s no substitute for building trust with quality content.
New media lets readers interject their opinions, which can enrich stories and promote discussion. It mirrors the back-and-forth we enjoy when we sit down to coffee or a drink with a friend to discuss personal stories or politics.
For Netflix, the user’s home page is the personalized ranking of what we think will be most relevant for that specific user at any given time.
By analyzing terabytes of data from every recent click, view, re-view, early abandon, page views and other data, we are able to generate a personalized homepage filled with the content most likely to please.
All of our algorithm work, like with Google search ranking, is proven or disproven by A/B testing. Only algorithms that lead to an improved experience get rolled out to everyone.
It used to be that families would gather around the living room TV during prime time to watch their favorite shows together.
Even as the living room set has gotten bigger, the audience in front of it continues to shrink. Moreover families aren’t watching together — or even on the same screen.
via Fortune Tech
We believe that we are out in front of a growing movement to tell stories across channels and platforms — not as a novelty, but as a necessity for upping our impact and reaching a wider audience.
This “transmedia” movement has so much potential to produce wins, letting advocates like us better target, personalize, and grow our campaigns.
via Beth’s Blog
At the end of March, almost 2.7 million people still subscribed to AOL service. That’s about where Netflix stood at the end of 2004.
Since then, Netflix’s subscriber base has grown — 29 million at the end of March — and AOL’s has declined at a remarkably parallel rate.
But that makes perfect sense: Nothing says “dialup” more than AOL, and few services have benefited more from the growth of broadband than Netflix.
The essential components of the mobile Internet — network, device and application — are all undergoing changes, along with the ongoing evolution of the mobile communication industry.
These changes have directly contributed to the transformation of the mobile industry environment and ecosystem within China.
The mobile communications sector continues to advance — with new handheld devices driving mobile internet usage.
Samsung increased its smartphone market share by shipping an estimated 68 million smartphones and accounting for approximately 34 percent of all smartphone shipments in the quarter.
Across the globe an estimated 405 million mobile phone handsets — including 197 million smartphones — were shipped in the first quarter of 2013, according to the latest market study by ABI Research.
Smartphone shipments grew by 38 percent year-over-year (YoY), while feature phone shipments declined 5.2 percent YoY.
Cisco says it will generate $14.4 trillion in profits by 2022. GE says it will add $10 trillion to $15 trillion in GDP by 2030.
These numbers are hard to be believed. For example the federal government only brought in $2.45 trillion in tax revenue in 2012.
But there’s also the question of how to measure the market or the value.
The MIT Open Documentary Lab brings technologists, storytellers, and scholars together to advance the new arts of documentary.
Drawing on MIT’s legacy of media innovation and its deep commitment to open and accessible information, the Open Documentary Lab is a place of generative dialogue between media makers, technologists, and scholars.