Tag Archive | innovation

How Smartphone Owners Use Touch to Activate Most Apps

As mobile devices continue to advance in popularity, a full touchscreen on mobile devices has become the most preferred input method — and it has increased considerably over the past six years. In both the U.S. market (71%) and Western Europe market (75%), a touchscreen was rated as their most preferred key input.

Almost all respondents owning any smartphone preferred touchscreen as their most preferred input, with Blackberry owners being the exception.

via Strategy Analytics

Chief Marketing Technologist Top Priority for Transformation

New business models inspired by the digital economy require the Chief Marketing Technologist to collaborate with multiple business leaders to deal with economic forces that are changing how the organization fundamentally competes.

Many companies threatened by digital disruption from more agile players can’t transform their legacy business.

via Gartner

Why the Digital Business Trend Continues to Accelerate

Businesses are not content to simply use today’s IT to build traditional systems faster and cheaper, nor are they content to let each technology exist in its own silo. CIOs now recognize that the true value of IT doesn’t lie solely in traditional approaches.

Rather, IT is the fuel for a digital arms race as companies work to modernize existing commercial offerings.

via Lens360

Why Digital Marketing Maturity is Far Away for Most Firms

Most organizations fall around Level 3 — that being Integrated Digital Marketing. According to a poll from Gartner regarding their Digital Marketing Maturity Model, only 2% of participants felt they were at Level 5 — Immersive Digital Marketing.

Gartner says growing up is hard to do. Change is difficult.

via Gartner

Savvy CMOs and CIOs Learn How to Excel at Digital Marketing

Transformers: Age of Digital - eMarketer

Marketers better like change, because it’s coming. In a recent study, 88% of American marketing strategists said their firms were undergoing a formal digital marketing leadership transformation effort.

30% of CIOs and 25% of CMOs said digital transformation had brought about a need for cross-functional cooperation.

via eMarketer

Framework for Digital Service Strategy and Market Execution

Telecom provider groups reacted to pressure on traditional revenue by increasing their focus on digital services and creating dedicated business units — notably Telefónica Digital, SingTel Group Digital Life and SK Planet.

There’s a wide variety of service areas – including over-the-top, advertising, analytics, payments, e-commerce and M2M.

via Analysys Mason

How Open Source 3DR Drone Innovation is Community-Driven

Chris Anderson has a unique perspective on technology-driven innovation. He was the editor in chief of Wired for more than ten years, and he’s written two New York Times best-selling books on the digital economy. Today, he’s CEO of 3DRobotics.

Like the Linux open source innovation phenomenon – there is a fundamental DNA path dependency here.

via BCG

Exploding Chromebook Adoption will Grow by 56 Percent in 2014

An estimated 5.1 million Ultraportable PCs shipped in Q1 2014, experiencing approximately 65 percent growth in total shipments year-over-year, according to the latest market study by ABI Research.

Moreover, ultraportable shipments are forecast to continue expanding globally.

via Digital Lifescapes

SDN and NFV – a Quantum Leap within the Networking Industry

Open technologies serving as the foundation for SDN and NFV represent the biggest shift in networking in 20 years – creating at least another $20 Billion in value with the opportunity to create more than $50 Billion.

There have already been $3 Billion in start-up exits in the SDN space — with more anticipated.

via Rayno Report

Smart Home Tech will be in 3.1 million UK Households in 2014

One in nine UK households will contain at least one smart system by the end of this year, rising to over one in four households after five years. UK households with smart home system will increase 43 percent to 3.1 million in 2014, with home owners spending a total of £715 million.

This is forecast to double to £1.4 billion across 7.7 million UK households by 2019.

via Content Loop

Follow

Get every new post delivered to your Inbox.

Join 96 other followers