New smartphones and an increased emphasis on emerging markets drove global smartphone shipments above 300 million units for the second consecutive quarter. According to preliminary data from IDC, vendors shipped a total of 327.6 million units during the third quarter of 2014 (3Q14), resulting in 25.2% growth when compared to the 261.7 million units shipped in 3Q13.
Savvy advertisers are shifting to mobile and away from other media formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales. More than 40% of U.S. advertisers will increase mobile ad spending over the next 12 months, at the expense of print advertising.
Back in 2003, Apple launched the iTunes Music Store with 200,000 songs offered at 99¢ each and forever changed the music recording industry. Apple has a history of being a disruptor — they’re the ultimate opportunist that knows how to exploit fear, uncertainty and doubt. Moreover, was the iPhone introduction a supreme Trojan Horse marketing strategy?
As the explosion of data and proliferation of smart devices pushes traditional mobile networks to their limits, service providers are looking towards Network Functions Virtualization (NFV) for savings and innovation opportunities.
via SDN Central
In Germany, mobile internet penetration is fast approaching 50%, as smartphones and tablets provide quick, convenient access to the web. Males have taken the lead in mobile internet access — they outnumbered female users in Germany by nearly 3.5 million and accounted for 55.0% of all mobile internet users in Q2 2014.
Established ideas of value, exchange and currency are being disrupted with new systems based on trust, social currency and other commodities. People are adopting new ways to trade, while brands are conceiving alternative concepts that make payment more seamless and more secure.
While the number of video starts are growing fast to the smartphone, the smaller screen loses out heavily in video finishes. Adobe data shows that video completions are significantly lower for the smaller screen than for the TV or computer. Just 16.6% of videos viewed on a tablet or smartphone are watched to 75% completion. 50% of PC and 35% of game console views reach 75% completion.