Tag Archive | mobile

Huge Upside Opportunities for Online Advertising in China

Online advertising index (OAI) in Q4 2013 was up by 13 percent from Q3 2013, with ad revenues from index companies totaling $24.8 billion. Fifteen companies managed to beat year-over-year index growth of 20.1 percent. Google continues to lead with 49.3 percent market share.

Among the top five index growth leading companies, four are Chinese internet firms, Qihoo, Youku Tudou, Sohu and Baidu signaling continued progress in brand advertising environment in China.

via Strategy Analytics

Seven Nations with the Highest Mobile Subscription Penetration

The global mobile phone installed base will grow by 5% in 2015. Asia Pacific has the largest installed base by some margin, while Western Europe has the highest population penetration. Countries with major installed bases include China, United States, UK, Nigeria, India, Brazil and Russia.

Mobile subscription penetration reached 98.2% across the 84 countries covered in a Q4 2013 worldwide study.

via Strategy Analytics

Early-Adopters Test Proximity Marketing via the Mobile Channel

Although aspects of proximity marketing — targeted marketing with a geographic radius of roughly 100 meters — have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.

Right now, the only thing that everyone agrees on is that 2014 will be filled with small-scale tests.

via eMarketer

Exploring New Wearable Tech Market Segmentation Trends

The worldwide wearable computing market is finally expanding beyond the early-adopter segment, with more functional and stylish personal accessories that are making their way onto the pages of lifestyle magazines like GQ and Shape.

Wearable shipment volumes will exceed 19 million units in 2014 — that’s more than tripling last year’s sales performance.

via Digital Lifescapes

Exploring Cellular Telematics and the Connected Car Opportunity

Telematics is one of the fastest growing segments of the cellular machine-to-machine (M2M) market. The total telematics M2M SIMs reached 37 million in 2013, representing about 4% of all passenger cars. Pyramid Research estimates that penetration of passenger cars will grow to 12% by 2018 — with telematics M2M SIMs contributing more than 20% of all M2M SIMs.

Europe will become the largest market in 2016, overtaking the U.S. market.

via Pyramid Research

Want to Reach U.S. Millennials? – They typically Ignore Advertising

When a January 2014 market study asked U.S. millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective.

However, the majority of male and female millennials ignore banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

via eMarketer

British Embrace Mobile Internet and Savvy Marketers Followed

The mobile marketing channel is gaining momentum in the UK. Why now? Over one in four British consumers owns a media tablet, as advertisers spent a record £6.3 billion in 2013 to reach people via the mobile internet, according to a market study for the IAB.

Over one third (36%) of people accessing the internet are now doing so via their personal tablets, as tablet ownership grew 63% year-on-year.

via Digital Lifescapes

More Multi-channel Marketing Adoption Among UK Retailers

Retailers in the UK must think multi-channel when it comes to selling their wares. And the reality is, many of them already are. According to a recent report, a higher percentage of UK retailers used more sales channels in 2013 than they did in 2011.

In particular, 68% of survey respondents said they had a mobile presence in 2013, up from just 37% in 2011.

via eMarketer

Why Mobile Content Marketing Expertise is Not Optional

If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.

Review the latest market study findings and see for yourself — mobile content marketing matters.

via Digital Lifescapes

How Media Tablets are Bought for Enterprise Applications

Bring Your Own Device (BYOD) is the primary path for tablets into the enterprise, but the corporate liable segment is the faster growing category. Nearly 67% of the tablets purchased for business use in the Q4 2013 were BYOD, but the increase in volume purchased as corporate clients by businesses grew nearly 160% YoY.

These market study findings demonstrate the growing realization for how media tablets fit into organizational workflows.

via Strategy Analytics

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