While the broad concept of the Internet of Things may be difficult for people to grasp, one basic concept is already familiar within the mainstream population — that being the practical benefits of GPS and location-aware technologies.
Indoor beacon applications will help to revive the GPS market, now forecast to reach over $3.5 billion in 2019.
While the figures for 4G mobile uptake in the UK seem relatively healthy, consumer sentiment looks to be lagging. Only 22% of 3G-only device owners surveyed were excited by the prospect of 4G service.
A further 42% couldn’t see the benefit of 4G, while 56% thought it would be too expensive.
The apparent softening of the media tablet market may concern some vendors. Clearly, there are signs of saturation in a few of the developed markets. However, the worldwide tablet market grew 11 percent year-over-year in the second quarter of 2014.
With tablet shipments reaching 49.3 million units, according to the latest market study by IDC.
Strategy Analytics forecasts global total mobile applications revenues of $33.7 billion in 2014 — rising to reach just over $60 billion in 2018. Moreover, 88% of revenues in 2014 are from “freemium” business models — based upon advertising, in-app purchases and subscription.
The mobile apps market is shifting rapidly. At the current growth rate, Google Play apps revenue will overtake Apple iOS in 2016.
North America is the foundation of the global connected car business, accounting for 37% of global service revenue in 2013 — Europe and Asia will be fast-growing regions. With sizeable auto markets and large land areas, countries like the U.S. and China are ideal for connected vehicle services.
The connected car services market is growing at a 2013-2018 compound annual growth rate (CAGR) of 25%.
While Bluetooth low energy BLE technology isn’t exactly new, when Apple introduced iBeacon as part of the iOS 7 update in September 2013, the move was viewed as a seal of approval.
Marketers across industries noticed, and app developers will take advantage of the capabilities.
Demand for access to the mobile internet creates opportunities for new wireless technologies. Femtocells are small cellular base stations used to provide wireless connectivity for mobile devices such as smartphones and media tablets.
Femtocell device market was valued at $220 million in 2012 and is expected to grow at CAGR of 42.9% during 2013-2020.
eMarketer projects 19 percent of U.S. retail online sales will stem from mobile devices this year. By 2016, the share will rise to 25 percent.
All retailers are vying for the money consumers are increasingly spending through their smartphones and tablets.
Global Business-to-Consumer (B2C) online sales will reach $1.471 trillion in 2014 — increasing nearly 20% over 2013 — according to eMarketer. As internet usage continues to mature, eCommerce growth will slow over time, settling around 10%.
However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion.
According to findings from the latest market study by Juniper Research, global revenues from PC and console video games will decline from $46.5 billion this year to $41 billion by 2019.
The Juniper study highlights that the cloud games market will reach $1 billion in revenues.