Tag Archive | mobile

How Global B2C eCommerce will Reach $2.356 Trillion in Sales

Global Business-to-Consumer (B2C) online sales will reach $1.471 trillion in 2014 — increasing nearly 20% over 2013 — according to eMarketer. As internet usage continues to mature, eCommerce growth will slow over time, settling around 10%.

However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion.

via eMarketer

Cloud Video Games Market will Reach $1 Billion in Revenue

According to findings from the latest market study by Juniper Research, global revenues from PC and console video games will decline from $46.5 billion this year to $41 billion by 2019.

The Juniper study highlights that the cloud games market will reach $1 billion in revenues.

via Digital Lifescapes

Mobile Internet Mergers and Acquisitions will Exceed $47B

Digi-Capital forecasts mobile internet will grow greater than 3 times to $700 billion by 2017 – driven by mCommerce >$500 billion, consumer apps >$70 billion, enterprise mobility >$50 billion and mobile web advertising >$40 billion.

Mobile internet growth has recorded deals of more than $47 billion in M&A and $14 billion investment.

via Digi-Capital

How Mobile Internet is Enabling Economic Growth in China

China had 632 million internet users and 527 million mobile internet users, according to CNNIC. This means the country added 14 million new internet users and 27 million new mobile internet users in just six months.

The internet penetration rate stood at 46.9 percent, up 1.1 percent from the end of 2013.

via Content Loop

Why U.S. TV Broadcasters Adopt Digital Marketing Channels

Advertisers Switch to Digital Channels for TV Tune-In - eMarketer

Nine in 10 TV stations now use digital tune-in advertising — that is, marketing and promotion of television programming to drive ratings. In fact, digital was the only channel U.S. broadcasters and syndicators were putting more tune-in dollars toward this year.

Top benefit of digital tune-in advertising was being able to reach viewers on their smartphones and tablets.

via eMarketer

Mobile App Stickiness Index Reports Ongoing Usage Trends

The Localytics “App Stickiness Index” is a way to measure how well mobile apps are tackling the challenges of engagement and avoiding churn, in aggregate. The Index is a composite of two key application metrics: Power Users and Loyal Users.

Media and Entertainment vertical continues to have the greatest App Stickiness; Technology has the lowest.

via Localytics

Baby Boomers Research Online for Most Big Purchases

Many American baby boomers have introduced a digital element into their shopping process, though less so than younger consumers. However, nearly half of U.S. boomer internet users researched online before buying electronics or other expensive products.

More than one-fifth of boomers said they search online before purchasing apparel or appliances.

via eMarketer

4G LTE Mobile Subscribers will Exceed One Billion in 2017

Juniper Research forecasts a rapid uptake of 4G LTE mobile technology in the next five years, with active connections crossing the 1 billion mark in 2017 — and reaching 1.8 billion by 2019.

This will represent 22 percent of the global active mobile subscriber identity module (SIM) connections by this time.

via Digital Lifescapes

Exploring the $50 Billion Global Enterprise Mobility Opportunity

Mobility — the use of mobile data, new devices, new applications and communications services — is one of the most disruptive forces in today’s enterprise market.  Embracing mobility as a strategic asset and opportunity, rather than simply a technical challenge, will be a critical success factor for all businesses moving forward.

Mobility works – 80% of enterprise executives say mobile app based initiatives had met or exceeded expectations.

via STL Partners

Western European Shoppers Tap the Mobile Retail Channel

Just like in 2013, an explosion in online shopping is among the most powerful influences on eCommerce in Western Europe this year. Levels of mobile retail activity are rising rapidly across Europe as more consumers use smartphones, according to eMarketer.

24% of smartphone users in the EU-5 accessed retail websites, representing year-on-year growth of 42%.

via eMarketer

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