Over one and a quarter billion tablets will be in use by 2018 in over half a billion tablet households. The early global leader, North America, has been overtaken by the Asia Pacific region this year. Countries with the highest Tablet installed base include the U.S., UK, China, Japan and France. Countries with the highest household penetration include some of the smaller or wealthier countries such as Hong Kong, Switzerland, and Singapore.
In four years annual tablet shipments will be in excess of 450 million units per year.
The music industry continues to be plagued with difficulties, particularly as far as recorded music is concerned. Juniper Research found that the digital music industry will experience slow growth in revenue over the next 5 years, growing from $12.3 billion this year to $13.9 billion in 2019.
The mobile internet has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. market. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.
More than one-quarter of U.S. mobile users found a retailer coupon via their smartphone ultimately redeemed that deal in a store. This ranked second — trailing buying something on a computer by 6 percentage points, and beat out the percentage of respondents who used smartphone coupons online.
Consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device, such as a thermostat or security camera.
Currently, only about 4 percent of those surveyed own such a device.
via Acquity Group
Branded video ad views hit 2.89 billion in Q2 2014, that’s up from 2.48 billion in Q1 2014. However, poll results indicate that branded videos still have a long way to go as marketers try to catch up to consumer demand for such content.
That said, 75% of U.S. marketers said producing and delivering video was not a top priority.
Global smartwatch shipments grew over 400 percent Year-over-Year in Q2 2014. The market was again driven by Samsung and its Gear models, which have now branched out into Tizen and Android platforms. Sony, Pebble, Motorola, Qualcomm and others also have a presence.
The smartphone market in India has maintained its growth impetus with shipments achieving year-on-year growth of 84% in Q2 2014 and a quarter-over-quarter growth of 11%.
Future growth in the smartphone market remains quite high, as 71% of the Indian market is still on feature phones.
In a recent survey by CivicScience, 70% of U.S. respondents said they unplug from their gadgets once or week or less. Some 43% said they don’t unplug from personal electronics at all.
People who are passionate about video, and those who work in tech, were least likely to unplug.
The U.S. tablet and smartphone video viewer audiences have grown steadily over the past two years and are poised to continue increasing at a faster rate than the adoption curve of those devices.
Seizing this opportunity, programmers and marketers are increasing the amount of video they produce for mobile.