Tag Archive | mobile

Women are Very Likely to be Mobile Gamers in the UK Market

The perceived wisdom is that females generally lag behind their male counterparts when it comes to technology adoption. While this is true to a degree, the further down the age scale one goes, the less that idea holds true, according eMarketer.

Findings from a recent study indicated that of the 20 million mobile gamers in the UK, almost half were female.

via eMarketer

Why Content Creation is a Top Priority for Savvy UK Marketers

The use of native advertising and other types of content marketing — the creation and distribution of content that aims to offer consumers a deeper relationship with brands — will be a major trend in the UK this year.

A study from August 2013 found that average spending on content marketing amounted to 31% of budgets among UK marketers.

via eMarketer

Japan 2020 – Exploring the Key Market Development Strategies

Clearly Japan has been a dynamic leader in many aspects of global and regional telecommunications. The government has been particularly active in regulating its telecommunication industry in such a way as to introduce more effective competition.

This competitive market has been challenged to develop the most effective business structures to achieve commercial success.

via BuddeComm

Americans Turn their Attention to Mobile Devices, Instead of TV

In 2013, time spent with digital media among U.S. adults surpassed time spent with TV for the first time — with mobile driving the shift. This year, that trend will continue, as time spent with mobile devices continues to grow much faster than usage of all other media.

eMarketer expects American adults to spend 5 hours 46 minutes with digital media daily this year, increasing the lead over TV to well over 1 hour per day.

via eMarketer

Huge Upside for Mobile Internet Services in Latin America

ABI Research expects growth of 10 percent in mobile telecom service provider capital expenditure (CapEx) within Latin America, rising to $6.1 billion. Upgrades and expansion of 3G WCDMA and 4G LTE coverage will result in radio access network-related spending capturing 40 percent of CapEx.

Investment in small cell base stations is gaining momentum — with a forecast of 40 percent year-on-year growth in 2014 to $484 million.

via Digital Lifescapes

American Public Ponders the Future of Scientific Advances

The American public anticipates that the coming half-century — next 50 years — will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage.

Public attitudes towards ubiquitous wearable or implanted computing devices are viewed as the most positive.

via Pew Research Center

Huge Upside Opportunities for Online Advertising in China

Online advertising index (OAI) in Q4 2013 was up by 13 percent from Q3 2013, with ad revenues from index companies totaling $24.8 billion. Fifteen companies managed to beat year-over-year index growth of 20.1 percent. Google continues to lead with 49.3 percent market share.

Among the top five index growth leading companies, four are Chinese internet firms, Qihoo, Youku Tudou, Sohu and Baidu signaling continued progress in brand advertising environment in China.

via Strategy Analytics

Seven Nations with the Highest Mobile Subscription Penetration

The global mobile phone installed base will grow by 5% in 2015. Asia Pacific has the largest installed base by some margin, while Western Europe has the highest population penetration. Countries with major installed bases include China, United States, UK, Nigeria, India, Brazil and Russia.

Mobile subscription penetration reached 98.2% across the 84 countries covered in a Q4 2013 worldwide study.

via Strategy Analytics

Early-Adopters Test Proximity Marketing via the Mobile Channel

Although aspects of proximity marketing — targeted marketing with a geographic radius of roughly 100 meters — have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.

Right now, the only thing that everyone agrees on is that 2014 will be filled with small-scale tests.

via eMarketer

Exploring New Wearable Tech Market Segmentation Trends

The worldwide wearable computing market is finally expanding beyond the early-adopter segment, with more functional and stylish personal accessories that are making their way onto the pages of lifestyle magazines like GQ and Shape.

Wearable shipment volumes will exceed 19 million units in 2014 — that’s more than tripling last year’s sales performance.

via Digital Lifescapes


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