How the Mobile Apps Business Grew to $12 Billion in 2012
There are almost 6.5 billion mobile phone subscribers worldwide, over 1.5 billion smartphone users and more than 250 million tablet users.
Around the world, there are now almost 1.5 billion people regularly downloading mobile apps, and the business has grown rapidly, generating revenues of $12 billion in 2012, as users downloaded more than 46 billion apps.
via Portio Research
Transmedia: Explore the Mickey Mouse Initiative at Disney
There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling “Where’s My Water?” franchise on June 20 and the first to feature Mickey Mouse.
Where’s My Mickey? introduces gamers to brand new physics-based puzzles featuring Mickey (60 unique puzzles) and Goofy (40 original puzzles).
via Forbes
Exploring the Upside Potential for an Open Source Mobile OS
Can an alternative smartphone OS option challenge the dominant position of Google Android and Apple iOS ecosystems? A group of new open-source mobile operating systems (OS) are set to make an impact on the mobile industry.
“Tizen’s strong backing from Intel and Samsung will enable it to quickly outpace its other Linux mobile OS challengers,” says Joshua Flood, senior analyst at ABI Research.
Wireless Ubiquity: Connecting the Unconnected
Wireless communication has become so ubiquitous and reliable that the idea of giving up a land line is now a viable option for a significant number of the population.
The question then becomes: what does wireless ubiquity mean for us in the future?
How Mobile Marketing Attracts Younger People in Canada
Ipsos found just 14.6% of all tablet and smartphone users in Canada had made a purchase on their device during 2012. That figure was notably higher, however, among younger adults.
Nearly 20% of those under 35 and 25.7% of those between 35 and 44 said they had made a mobile purchase in the past year. That compared with much lower rates among older users.
via eMarketer
American TV Multi-Taskers will Grow to 114 Million by 2017
According to MRG, TV multi-taskers are the primary adopters of video recommendation engines. They use a second device to view or control content related to what they are watching on TV and will be the primary adopter of personal program guides.
There are approximately 36 million mobile device owners (14% of U.S. 13+ adults) that use their smartphones and/or tablets in association with TV programs they are currently watching. This TV multi-tasking behavior is expected to grow to 114 million (54% of 13+ adults) users in the U.S. by 2017.
138.5 Million Americans Now Own a Smartphone
According to comScore’s latest market study of the U.S mobile marketplace, Apple ranked as the top smartphone manufacturer — with 39 percent market share.
Meanwhile, Google Android once again led as the number one smartphone platform — with 52 percent platform market share.
How Augmented Reality is Being Used for Magazine Publishing
Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app.
Meredith has targeted young moms over the last few years with investments in multiplatform publishing.
via FolioMag
Mobile Internet Enables the Global Networked Economy
Right now, more than 90% of the global population is already covered by a mobile-cellular network. By the end of 2013 we expect the number of mobile-broadband subscriptions to hit 2 billion, while more than half of the world’s people will live within reach of a mobile-broadband signal.
At the same time, wired networks – including fibre and cable – are increasingly bringing ultra-high speeds right to users’ doorsteps.
How Google Dominates Mobile Internet Advertising Revenues
Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, while taking nearly one-third of all digital ad dollars spent globally, according to eMarketer.
Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011. This year’s mobile revenues will be up a further 92.1% to $8.85 billion.
via eMarketer
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