More than 4,500 jobs will be created at iCITY with around 2,000 more in the local area by 2019, delivering employment for those living close to the Park.
iCITY will invest more than £100million to make the Press and Broadcast Centres an attractive and vibrant location where creative and digital companies will locate.
Great Britain Delivers is the story of how British talent and expertise brought London 2012, the Greatest Show on Earth, to an audience of billions.
Whatever your sport, wherever you are in the world, Great Britain Delivers.
In part two of this series, I shared some additional details about the various services that are being delivered over the London 2012 Olympics intelligent network infrastructure.
Now I’ll share more background about the human (people) ingredients associated with the ICT infrastructure investment — and what I believe to be a valuable lesson-learned that we can all gain from this experience.
But first, I’d like to take this opportunity to congratulate the Atos and BT teams for their leadership and numerous contributions to making the London 2012 Olympics a resounding success.
The primary London 2012 Olympic games are over, but they’re clearly not forgotten. Several market studies highlighted the multi-platform or multi-device media consumption trends. There were some interesting regional variations within the market study findings.
As an example, according to a pre-Olympics market study by Ipsos, while 65 percent of survey respondents say they would be watching the competition on TV, 23 percent were rooting for their countries via the Internet — a number that swells to 34 percent in APAC countries and 43 percent in BRIC countries.
Six percent of people said they would watch at least part of the Olympics on mobile devices and 4 percent intended to watch on their media tablets.
The BBC has delivered its most successful online event ever, attracting a record-breaking 55 million global browsers to BBC Sport online (cumulative reach) throughout the course of the Games, and marking London 2012 as the first truly digital Games.
This has mirrored the BBC’s record Olympic TV reach, across both linear TV channels and Red Button, with over 51.9 million viewers in the UK — the largest TV audience reach for a major event for at least 10 years.
And video proved hugely popular, with 106 million requests for video throughout the Games (62 million for live streams, 8 million for on-demand streams and 35 million for clips).
The London 2012 Olympics is remarkable for its television coverage — including the use of an UHDTV system called Super Hi-Vision.
Promoted as the future of television, it has sixteen times the resolution of a high-definition (HDTV) image. Seen by informitv on an 8-metre wide screen at BBC Broadcasting House in London, the picture quality is phenomenal.
At 7680 x 4320 pixels, the 8K UHDTV2 image has a resolution of 33 megapixels.
Like London 2012, the infrastructure legacy is a large part of the 2016 Olympics project. Essentially it breaks into two parts. First, the main venues will form a permanent Olympic training centre after the Games.
The second part is mostly about housing and commercial space. AECOM’s competition entry also proposed a school to be built near a bordering favela and the redevelopment of the international press building as a college.
‘A lot of money in a project like this goes into putting in the utilities, and we wanted at least 70 per cent of the infrastructure to be used afterwards,’ explains Goymour.
British consumer products advertisers have been looking forward to the London 2012 Olympics. The total media advertising spend is set for a significant increased in new growth this year — due partly to Olympics related promotional activities.
eMarketer now estimates that with total spending forecast to reach $24.21 billion — it’s increased by about 4.5 percent. In a tough European economic environment, that’s considered to be a big bonus.And, according to the results of a recent market study, a record amount of that ad spending will be online.
eMarketer estimates that fully one in three ad campaign spending in the UK will be digital this year — a figure that will rise to nearly one in two by 2016.
While it continues to establish itself in the vernacular of the marketing community, transmedia storytelling is fast becoming the norm for advertisers.
Sponsors such as Coca-Cola, Visa, and Procter & Gamble are all approaching the Olympics through a transmedia storytelling approach to create dynamic and relevant consumer experiences.
For each of these brands, transmedia storytelling is allowing them to reach global audiences on multiple platforms in a more engaging and holistic way.
An International Olympic Committee (IOC) portal lets fans interact with their favorite athletes, and avoid the firehose of unrelated posts. The IOC also has accounts on Twitter, Facebook, Google+, YouTube, and Flickr.
News organizations, teams, and sponsors also boast Google+ Hangouts with athletes, YouTube videos, Facebook pages, Twitter and Pinterest accounts, photo streams and more.
In other words, online platforms are not just strategic communications tools — they are now part of the Olympic experience.