The health and fitness wearable devices market appears to be winning fans in the UK. Based on August 2014 research, the number of consumers in Great Britain ages 16 and older who use health and fitness wearables and smartphone apps would nearly double between 2014 and 2015 — from 6.7 million to 13.1 million.
New smartphones and an increased emphasis on emerging markets drove global smartphone shipments above 300 million units for the second consecutive quarter. According to preliminary data from IDC, vendors shipped a total of 327.6 million units during the third quarter of 2014 (3Q14), resulting in 25.2% growth when compared to the 261.7 million units shipped in 3Q13.
Back in 2003, Apple launched the iTunes Music Store with 200,000 songs offered at 99¢ each and forever changed the music recording industry. Apple has a history of being a disruptor — they’re the ultimate opportunist that knows how to exploit fear, uncertainty and doubt. Moreover, was the iPhone introduction a supreme Trojan Horse marketing strategy?
In Germany, mobile internet penetration is fast approaching 50%, as smartphones and tablets provide quick, convenient access to the web. Males have taken the lead in mobile internet access — they outnumbered female users in Germany by nearly 3.5 million and accounted for 55.0% of all mobile internet users in Q2 2014.
While the number of video starts are growing fast to the smartphone, the smaller screen loses out heavily in video finishes. Adobe data shows that video completions are significantly lower for the smaller screen than for the TV or computer. Just 16.6% of videos viewed on a tablet or smartphone are watched to 75% completion. 50% of PC and 35% of game console views reach 75% completion.
According to a recent study, the trend of Bring-Your-Own Device (BYOD) to work is growing from 29% of all devices today to almost 40% by 2016, driven by wider user adoption within existing BYOD companies, as well as multiple devices per user. Survey respondents expect their enterprise wireless LAN user population to grow by 10% per year over the next 2 years, driven to a large extent by guest access, which will account for only 18% of the user population by 2016.
via Infonetics Research
Among U.S. millennial smartphone users polled, nearly 90% said their phones never left their side — they’re often experts on mobile internet usage. Yet, 86% said many websites didn’t offer good mobile functionality. Nearly half of respondents said they attempted to access the mobile site of a business via smartphone daily, so this is a huge problem for marketers.