An increasing number of North American businesses are realizing the value of deploying mobile software applications for use by their workers. In fact, in a recent Frost & Sullivan Mobile Applications survey, 73% of respondents reported already having one or more employee-facing mobile applications in place. The bulk of these users – 48% of the total survey sample – have from one to 10 apps deployed to some degree.
via Frost & Sullivan
According to Juniper Research, the number of smartphone shipments will approach 1.2 billion in 2014 — that’s an increase of 19 percent from the 985 million in 2013. The global market is expected to be driven by growth in emerging markets, due to a continued surge in sales and adoption of low-cost Economy $75-$150 and Ultra-Economy sub-$75 smartphones.
By 2020, a clear picture of the post-smartphone era will have emerged — the blended-reality era. The smartphone will be the central component of a personal Internet of Things (IoT), connecting with wearables, household objects and utilities, and connected vehicles to quantify, aggregate, and automate everyday tasks. Sensors, displays, and augmented reality services will blend a digital layer into the physical world, quantifying it for increased efficiency and optimization.
via Frost & Sullivan
The conversion rates on mobile searches are high. About two thirds of searches done for a product on a mobile device result in a purchase, with men being more likely to make a purchase after a mobile search than women.
The restaurant industry reports a conversion rate of about 90% when people search for a restaurant on a mobile device.
“This shift in monthly data quota provides an opportunity for mobile operators to actually revise their pricing strategy,” said Lian Jye Su at ABI Research. This change is being reflected in an average increase of 11.31 percent in the monthly tariff in the top 20 markets.
Research has also shown that retention rates for certain wearable devices are much lower than originally anticipated. However, this has not dampened the consumer electronics industry enthusiasm for wearable devices — a case in point being the introduction of the Apple Watch this week. Juniper Research has revealed that the global retail revenue from smart wearable devices are now forecast to treble by 2016, before reaching $53.2 billion in 2019.
Improving the quality of indoor voice communication for smartphone users is a high-priority for mobile service providers. According to the latest market study by ABI Research, the femtocell market will see a steady growth as revenues reach $4.2 billion in 2019, owing to a rise in enterprise unit shipments.