Tag Archive | smartphone

Want to Reach U.S. Millennials? – They typically Ignore Advertising

When a January 2014 market study asked U.S. millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective.

However, the majority of male and female millennials ignore banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

via eMarketer

More Multi-channel Marketing Adoption Among UK Retailers

Retailers in the UK must think multi-channel when it comes to selling their wares. And the reality is, many of them already are. According to a recent report, a higher percentage of UK retailers used more sales channels in 2013 than they did in 2011.

In particular, 68% of survey respondents said they had a mobile presence in 2013, up from just 37% in 2011.

via eMarketer

Why Mobile Content Marketing Expertise is Not Optional

If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.

Review the latest market study findings and see for yourself — mobile content marketing matters.

via Digital Lifescapes

How Consumer Electronics are Enabling Online Retail Growth

eMarketer expects total U.S. retail sales to reach $4.732 trillion this year — with eCommerce sales reaching a greater-than-ever share of the total. And, as it reaches levels of mature, sustained growth, it’s having an effect on patterns across category sales.

Digital spending on media — such as books, music and video — will continue to increase at the fastest rate.

via eMarketer

How Smartphones and Tablets are Increasing Wi-Fi Adoption

MRG expects that overall Wi-Fi device shipments will double between 2012 and 2018 – growing to just over 3 billion during that time frame. Accounting for the lion’s share of those chipsets will be smartphones and media tablets.

Outside of Apple, the vast majority of high-end smartphones are shipping with the new 802.11ac type chipsets.

via MRG

Global Mobile Payments will Reach $507 Billion in 2014

As the mobile phone evolved from basic voice communication device to a multifaceted lifestyle accessory, making payments has become a key element within that evolution. The mobile device, be it a smartphone or featurephone, can now be used to make payments.

The value of global payments via mobile devices will reach around $507 billion this year — that’s an increase of nearly 40 percent year-on-year.

via Digital Lifescapes

Smartphone Adoption in America is Now as Pervasive as Europe

The UK has long been one of the more advanced mobile markets in the world, with rapid adoption of smartphones. But consumers in the U.S. market are finally catching up to their British counterparts.

eMarketer expects 65% of U.S. mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.

via eMarketer

Optimizing Your Digital Business Model via the Mobile Experience

Mobile-Digital-Business-Model

Are your customers leaving you behind digitally? Are they seeking out other companies that provide great digital customer experiences? Customers are increasingly demanding to interact with companies anytime and anywhere.

For instance, 72% of customers in a recent survey said they would replace some traditional channels with mobile apps if the capability was available.

via MIT Sloan Management Review

Mobile Payments in China Achieve a 707 Percent Increase

china-retail-mobile-payments

China’s mobile payments market is poised to explode, but the combination of technology and provider that will succeed at drawing wide acceptance among merchants and consumers remains to be seen, according to eMarketer.

Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707% year-over-year increase.

via eMarketer

Worldwide Digital Ad Spending will Reach $137.53B in 2014

digital-media-advertising-spending-forecast

Spending on advertising served to internet-connected devices — including desktop and laptop computers, mobile phones and tablets — will reach $137.53 billion this year, according to eMarketer.

Digital spend will be up 14.8% over 2013 levels, making up over one-quarter of all paid media spend. That’s up from about one-fifth in 2012.

via eMarketer

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