When a January 2014 market study asked U.S. millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective.
However, the majority of male and female millennials ignore banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Retailers in the UK must think multi-channel when it comes to selling their wares. And the reality is, many of them already are. According to a recent report, a higher percentage of UK retailers used more sales channels in 2013 than they did in 2011.
In particular, 68% of survey respondents said they had a mobile presence in 2013, up from just 37% in 2011.
If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.
Review the latest market study findings and see for yourself — mobile content marketing matters.
eMarketer expects total U.S. retail sales to reach $4.732 trillion this year — with eCommerce sales reaching a greater-than-ever share of the total. And, as it reaches levels of mature, sustained growth, it’s having an effect on patterns across category sales.
Digital spending on media — such as books, music and video — will continue to increase at the fastest rate.
MRG expects that overall Wi-Fi device shipments will double between 2012 and 2018 – growing to just over 3 billion during that time frame. Accounting for the lion’s share of those chipsets will be smartphones and media tablets.
Outside of Apple, the vast majority of high-end smartphones are shipping with the new 802.11ac type chipsets.
As the mobile phone evolved from basic voice communication device to a multifaceted lifestyle accessory, making payments has become a key element within that evolution. The mobile device, be it a smartphone or featurephone, can now be used to make payments.
The value of global payments via mobile devices will reach around $507 billion this year — that’s an increase of nearly 40 percent year-on-year.
The UK has long been one of the more advanced mobile markets in the world, with rapid adoption of smartphones. But consumers in the U.S. market are finally catching up to their British counterparts.
eMarketer expects 65% of U.S. mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.
Are your customers leaving you behind digitally? Are they seeking out other companies that provide great digital customer experiences? Customers are increasingly demanding to interact with companies anytime and anywhere.
For instance, 72% of customers in a recent survey said they would replace some traditional channels with mobile apps if the capability was available.
China’s mobile payments market is poised to explode, but the combination of technology and provider that will succeed at drawing wide acceptance among merchants and consumers remains to be seen, according to eMarketer.
Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707% year-over-year increase.
Spending on advertising served to internet-connected devices — including desktop and laptop computers, mobile phones and tablets — will reach $137.53 billion this year, according to eMarketer.
Digital spend will be up 14.8% over 2013 levels, making up over one-quarter of all paid media spend. That’s up from about one-fifth in 2012.