By 2020, 90 percent of the world’s population who are over 6 years old will have a mobile phone, and many of them will be watching a lot of video on their devices, according to a study. There was a 60% increase in mobile data traffic from 3Q 2013 to the same period in 2014. Meanwhile, voice call traffic stayed flat.
There’s been a growing concern about the impact of Over-the-Top mobile communication software applications — such as WhatsApp, LINE, WeChat and Skype — on the Mobile Network Operator business model. The negative threat is somewhat obvious, but there is also the potential for market collaboration and business partnerships.
UK internet users ages 18 to 34 were much more positive about mobile payments than any other age group surveyed. Almost half (48%) said they would like to use their mobile phones for small transactions, for example, well above the 29% average across all age groups.
In 2013, 79.6% of mobile payments users in China were ages 18 to 35. And while the bulk still fall into that age group, its share of the total has fallen in 2014 to 68.1% — a more than 10-point drop in a year. Meanwhile, market share among users in their 40s has nearly doubled.
Over the past 5 years, the scale of mobile commerce in its various forms has grown at a remarkable rate. As more mobile computing devices — such as smartphones and media tablets — became available for browsing online content, the mobile commerce marketplace thrived.
Instant messaging services are big in China. As of May 2014, 65% of internet users in the country used WeChat. More than two in five WeChat users said they followed news media through the service. Moreover, 31.4% of WeChat users log on to the service more than once a day.
In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear — the proliferation of social and mobile facilitate the sharing of timely news. On regular news days, desktops account for the same amount of content sharing as smartphones — estimated at 43%.