As we approach the end of 2014, it’s important to revisit the enterprise mobility application marketplace. Clearly, the mobile cloud apps trend will be far reaching in 2015 — it will touch every department within many organizations and it will be adopted by most forward-thinking industries.
Asia–Pacific (APAC) and the Middle East and Africa (MEA) are two of the most fertile regions for digital economy deployments. APAC dominates MEA in terms of the number of cloud-based services initiatives. This is stimulated by mobile internet and cloud service usage – smartphone penetration as a proportion of total active handset connections in APAC will reach 34% by the end of 2014, while it will be 16% in MEA.
via Analysys Mason
eMarketer expects 129 million U.S. smartphone users to search via mobile browser or app on their device this year, representing 78% of smartphone users and 40.7% of the population. By 2018, total smartphone searchers will reach 200.5 million — 91.1% of smartphone users and 61.1% of the population.
The global online advertising market will be worth more than 160 billion EUR by 2018, enjoying an 11.4% annual growth rate from 2010 to 2014. IDATE expects a steady increase in this market for the coming years — a 9.7% annual growth rate up to 2018.
According to the findings from the latest Juniper Research market study, differentiation is now shifting from hardware towards other features that allow new capabilities, such as GPS and NFC connectivity. It argues that the functionality is likely to become standard in the next few years.
The Middle East and Africa (MEA) handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units. Smartphone share of the market jumped 13 percentage points year on year to reach 40% in Q2 2014, with that figure reaching as high as 75–80% in some of the region’s more developed countries.
The more things change in the U.S. mobile payments space, the more they seem to stay the same. The landscape continues to rapidly evolve, with many players experimenting with and launching new products. Regardless, most people remain tepid about paying for goods and services with their smartphones at the point of sale, according to eMarketer.