Device fragmentation is a tenacious problem for content providers and advertisers, across the globe.
Responsive web design — a single-URL site configuration that enables content providers to dynamically adjust content to fit the screen of any internet-enabled device — is seen as a way of addressing the challenge of a multiscreen environment.
The growth of smartphone adoption in the U.S. marketplace has me wondering, how much more upside is available and when will we likely see full market saturation?
136.7 million people in the U.S. owned smartphones — that’s 58 percent mobile market penetration — during the three months ending in March, up 9 percent since December.
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first.
Spending will translate to an economy-wide impact of $216.9 billion in sales in 2013, according to the MMA’s projections, rising to $401 billion in sales in 2015.
Worldwide mobile phone sales to end users totaled nearly 426 million units in the first quarter of 2013, a slight increase of 0.7 percent, according to Gartner.
In the first quarter of 2013, sales of mobile phones in the EMEA region declined 3.6 percent. The North America and Latin America’s mobile phone market fell 9.5 and 3.8 percent, respectively — while Japan saw its mobile phone sales drop 7.3 percent.
The growth of the mobile video audience is impressive. eMarketer expects the number of smartphone video viewers in 2014 to hit nearly 87 million, or more than one-quarter of the total U.S. population.
Tablet usage is also rising rapidly, and a larger screen and lean-back usage make tablets much better for video consumption than smartphones.
Global smartphone sales are expected to more than double between 2012 and 2017, reaching close to 1.5 billion units in 2017, with sell-through in emerging markets expected to generate 58 percent of smartphone sales.
The highest growth rates are expected to occur in the Africa/Middle East (26.3 percent CAGR) and Central and Eastern Europe (24 percent CAGR) regions, due to low initial smartphone penetration rates and improving access to devices.
via Pyramid Research
The mobile communications sector continues to advance — with new handheld devices driving mobile internet usage.
Samsung increased its smartphone market share by shipping an estimated 68 million smartphones and accounting for approximately 34 percent of all smartphone shipments in the quarter.
Across the globe an estimated 405 million mobile phone handsets — including 197 million smartphones — were shipped in the first quarter of 2013, according to the latest market study by ABI Research.
Smartphone shipments grew by 38 percent year-over-year (YoY), while feature phone shipments declined 5.2 percent YoY.
The proliferation of a multitude of web devices has provided marketers with new channels through which to deliver content, and internet users in Australia are taking advantage of them.
Nielsen’s survey found that 74% of respondents had split their attention between a television and a web-enabled device in 2012, an increase from 60% in 2011.
eMarketer expects total U.S. search spending to reach nearly $20 billion this year and top $25 billion in 2017.
Mobile search spending tripled last year, according to eMarketer, and is expected to increase another 80% this year, to reach $3.6 billion.
By 2017, more than half of search spending will go toward mobile formats.