While the number of video starts are growing fast to the smartphone, the smaller screen loses out heavily in video finishes. Adobe data shows that video completions are significantly lower for the smaller screen than for the TV or computer. Just 16.6% of videos viewed on a tablet or smartphone are watched to 75% completion. 50% of PC and 35% of game console views reach 75% completion.
According to a recent study, the trend of Bring-Your-Own Device (BYOD) to work is growing from 29% of all devices today to almost 40% by 2016, driven by wider user adoption within existing BYOD companies, as well as multiple devices per user. Survey respondents expect their enterprise wireless LAN user population to grow by 10% per year over the next 2 years, driven to a large extent by guest access, which will account for only 18% of the user population by 2016.
via Infonetics Research
Among U.S. millennial smartphone users polled, nearly 90% said their phones never left their side — they’re often experts on mobile internet usage. Yet, 86% said many websites didn’t offer good mobile functionality. Nearly half of respondents said they attempted to access the mobile site of a business via smartphone daily, so this is a huge problem for marketers.
There is a shift from smartphones being a communications device to a multi-function, voice-controlled computer that helps you run more and more aspects of your life. It’s already a cloud-connected digital personal assistant that knows you, but it will grow to communicate with the computer in your car, at home, in the office, at the shopping mall and elsewhere.
As we approach the end of 2014, it’s important to revisit the enterprise mobility application marketplace. Clearly, the mobile cloud apps trend will be far reaching in 2015 — it will touch every department within many organizations and it will be adopted by most forward-thinking industries.
Asia–Pacific (APAC) and the Middle East and Africa (MEA) are two of the most fertile regions for digital economy deployments. APAC dominates MEA in terms of the number of cloud-based services initiatives. This is stimulated by mobile internet and cloud service usage – smartphone penetration as a proportion of total active handset connections in APAC will reach 34% by the end of 2014, while it will be 16% in MEA.
via Analysys Mason