The perceived wisdom is that females generally lag behind their male counterparts when it comes to technology adoption. While this is true to a degree, the further down the age scale one goes, the less that idea holds true, according eMarketer.
Findings from a recent study indicated that of the 20 million mobile gamers in the UK, almost half were female.
Samsung sells more Android-based smartphones than most other manufacturers, but offering new models with powerful processors, more memory or larger screens may be loosing its appeal in this highly competitive marketplace.
While the Galaxy S5 is an evolutionary product, there’s not enough meaningful changes to make people want to upgrade from version 4 of this popular smartphone.
In 2013, time spent with digital media among U.S. adults surpassed time spent with TV for the first time — with mobile driving the shift. This year, that trend will continue, as time spent with mobile devices continues to grow much faster than usage of all other media.
eMarketer expects American adults to spend 5 hours 46 minutes with digital media daily this year, increasing the lead over TV to well over 1 hour per day.
Low-cost mobile devices, cloud computing and open-source software continue to reshape the Technology, Media and Telecommunication (TMT) sectors of the global economy. The impact from the transformation is far reaching, as growth stalls in some of the more traditional product and service categories.
A case in point; worldwide personal computer (PC) shipments totaled 73.4 million units in the first quarter of 2014 (1Q14) — that’s a decline of -4.4 percent year-on-year.
When a January 2014 market study asked U.S. millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective.
However, the majority of male and female millennials ignore banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Retailers in the UK must think multi-channel when it comes to selling their wares. And the reality is, many of them already are. According to a recent report, a higher percentage of UK retailers used more sales channels in 2013 than they did in 2011.
In particular, 68% of survey respondents said they had a mobile presence in 2013, up from just 37% in 2011.
If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.
Review the latest market study findings and see for yourself — mobile content marketing matters.
eMarketer expects total U.S. retail sales to reach $4.732 trillion this year — with eCommerce sales reaching a greater-than-ever share of the total. And, as it reaches levels of mature, sustained growth, it’s having an effect on patterns across category sales.
Digital spending on media — such as books, music and video — will continue to increase at the fastest rate.
MRG expects that overall Wi-Fi device shipments will double between 2012 and 2018 – growing to just over 3 billion during that time frame. Accounting for the lion’s share of those chipsets will be smartphones and media tablets.
Outside of Apple, the vast majority of high-end smartphones are shipping with the new 802.11ac type chipsets.
As the mobile phone evolved from basic voice communication device to a multifaceted lifestyle accessory, making payments has become a key element within that evolution. The mobile device, be it a smartphone or featurephone, can now be used to make payments.
The value of global payments via mobile devices will reach around $507 billion this year — that’s an increase of nearly 40 percent year-on-year.