The smartphone market in India has maintained its growth impetus with shipments achieving year-on-year growth of 84% in Q2 2014 and a quarter-over-quarter growth of 11%.
Future growth in the smartphone market remains quite high, as 71% of the Indian market is still on feature phones.
The U.S. tablet and smartphone video viewer audiences have grown steadily over the past two years and are poised to continue increasing at a faster rate than the adoption curve of those devices.
Seizing this opportunity, programmers and marketers are increasing the amount of video they produce for mobile.
The worldwide smartphone market reached a new milestone in the second quarter of 2014 2Q14, moving past the 300 million unit mark for the first time in its history. According to IDC, vendors shipped a total of 301.3 million smartphones worldwide in 2Q14, that’s up by 25.3 percent from the 240.5 million units shipped in the second quarter of 2013.
People who view long-form video content on their mobile devices appreciate the new higher resolution displays. Quad HD (2K) screens currently occupy the premium end of the smartphone market. According to ABI Research, by 2015 we will likely see Ultra HD (4K) capable mobile devices.
Mobile devices with 4K screens are forecast to reach 478 million units by 2019.
As mobile devices continue to advance in popularity, a full touchscreen on mobile devices has become the most preferred input method — and it has increased considerably over the past six years. In both the U.S. market (71%) and Western Europe market (75%), a touchscreen was rated as their most preferred key input.
Almost all respondents owning any smartphone preferred touchscreen as their most preferred input, with Blackberry owners being the exception.
Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share. Meanwhile, Google Android was the leading smartphone platform with 51.9 percent platform market share.
Facebook ranked as the top individual smartphone application, but Google had three apps in the top five positions.
As the mobile internet continues to take over the world, advertisers have followed consumers to the devices where they spend the most time. But according to a study, both mobile search spending and marketing performance have room for growth.
Top goals of mobile paid search were online traffic and direct sales, cited by 33% of marketers.