How Mobile vs. Desktop Usage Patterns are Evolving in the U.S.
As desktop PC’s reach falls in the U.S. market, mobile device’s reach rises.
On average, 43.5% of study participants accessed the internet via a mobile phone each week — that’s an 8-percentage-point increase over the period ending in July 2012.
Tablets grew their average weekly reach by 4 percentage points, used by 17% of participants at the end of the study period.
via eMarketer
Smart Mobile Platforms are Key to New Media Applications
By 2017, smart mobile device shipments will reach about 2 billion — while computing and digital media devices combined will barely reach 900 million.
In fact, 2013 will be the first year in which smart mobile device shipments surpass the total shipments of computing and digital media devices combined.
They have become the basis for establishing a whole new series of media applications, according to MRG.
via MRG
British Teens are Leading in Savvy Smartphone Usage
UK teens are fast becoming the country’s most active and advanced smartphone users, and far outpace their counterparts in the U.S. market, according to eMarketer.
Teens in the UK, like most everywhere else in the world, are incredibly digitally literate.
About 93% of UK teens will use mobile phones in 2013.
via eMarketer
How Quad-Core Processors Transformed Mobile Design
Mobile device design is increasingly reliant upon integrated platforms — which are semiconductor chipsets based on combinations of application processor, baseband processor, and wireless connectivity technologies.
In 2012, 19 percent of mobile handsets shipped were based on an integrated platform — which is forecast to more than double to 46 percent in 2018.
Why the Mobile Internet Adoption is Growing Rapidly in India
India’s internet user population is set to grow by over 30% this year to reach 161.6 million individuals, according to eMarketer.
Moreover, India is projected to cross the 200 million mark in 2014.
This year nearly one-quarter of mobile phone users will access the mobile internet — approximately 120 million consumers — and not far below the total number of internet users in the country.
via eMarketer
100% of Mobile Subscribers in Japan Already on 3G Networks
Japan’s total mobile network infrastructure market surged 78% in 2012, to $3.9 billion, owing to a strong LTE push fueled by NTT DoCoMo, KDDI, and SoftBank Mobile.
Meanwhile, LTE revenue in Japan soared 188% and will keep its momentum this year, driven by accelerated rollouts and the increasing willingness of service providers to shut down their 3G networks.
Forecasting the Ongoing Decline of the Global PC Market
Worldwide PC shipments totaled 76.3 million units in the first quarter of 2013 1Q13, that’s down by -13.9 percent compared to the same quarter in 2012, according to IDC.
To put this decline in perspective, this market performance was the worst since IDC began tracking the PC market quarterly in 1994.
“It seems clear that the Windows 8 launch not only failed to provide a positive boost to the PC market, but appears to have slowed the market,” said Bob O’Donnell, Vice President at IDC.
U.S. Smartphone Penetration Increased by 45% Among Teens
Within teen households, smartphones and tablets are growing faster than any other device.
From Q4 2011 to Q4 2012, smartphone penetration increased by 45 percent among teens, 32 percent among adults 18-24 and 22 percent among adults 25-34.
Laptop penetration increases as teens age into young adulthood, but begins to decline when young adults enter their late 20s.
via Nielsen
Smartphones and Tablets are Becoming the First Screen
Smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a mobile device while watching TV.
“The mobile device is the implied peripheral in the second-screen concept, but increasingly it is the first screen consumers look at during a video viewing experience,” said Brett Sappington.
via Parks Assoc
Why More Search Marketing Now Targets Mobile Devices
In 2012, search marketing reached an inflection point in the U.S. market, according to eMarketer.
Desktop search volume declined for the first time, while the share of queries from smartphones and tablets reached roughly 20%.
Tablet- or smartphone-targeted search campaigns in 2012 saw click-through rates well above desktop averages.
via eMarketer
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