Tag Archive | smartphone

Why Google Android Dominates the UK Smartphone Market

Android devices continued to dominate smartphone sales in Great Britain, according to research data. The Google operating system (OS) claimed a 56.2% share of smartphone sales in the country in the three months leading up to March 2014.

UK smartphone users who own and use an Android phone at least monthly will total 18.3 million this year.

via eMarketer

Contactless Payment Users will Reach 300 Million by 2017

Since 2011, expectations have been high that mobile contactless payments — enabled via Near Field Communications (NFC) — would rapidly gain traction around the world. This has not come to pass.

The number of consumers making contactless payments via their mobile handsets will reach 300 million globally by 2017 — that’s up from just over 110 million last year.

via Digital Lifescapes

Phablets Gain Market Share at the Expense of Media Tablets

Based on a greater decline in demand than predicted in the first quarter — and real concerns that vendors will face additional market challenges the rest of the year — International Data Corporation (IDC) has lowered its 2014 worldwide media tablet plus 2-in-1 forecast to 245.4 million units.

That’s down from the previous forecast of 260.9 million units.

via Digital Lifescapes

World Cup Fans will use Mobiles to Follow Live Events in Brazil

The lead-up to the 2014 FIFA World Cup in Brazil has been beset by protests, organizational missteps and construction issues. And with the big kickoff just days away, there remain many concerns. One such worry is that the country’s mobile communications infrastructure will not be able to cope with the huge amount of activity.

Mobile devices seem set to perform an important support role for those fans who will be following the events in Brazil.

via eMarketer

Mobile Internet Adoption Gains Momentum within Germany

More than 25 million German residents access the internet every day with a mobile device, according to a study. Half of all respondents had a smartphone in early 2014, and one in five had a tablet — that’s up from 40% and 15%, respectively, a year earlier.

eMarketer estimates that Germany’s smartphone user population will reach 35.4 million this year.

via eMarketer

China Mobile Phone Market Growth will Lead the World

According to Strategy Analytics, mobile phone sales will reach 430 million units and generate revenues of $87 billion in China during 2014. In contrast, mobile phone sales will stabilize at 163 million units and deliver revenues of just $60 billion in the United States this year.

China will overtake the United States for the first time ever to become the world’s largest mobile phone market by value.

via Strategy Analytics

Global Smartphone Shipments are Driven by Price Reductions

According to the latest global market study by International Data Corporation IDC, worldwide smartphone shipments will reach a total of 1.2 billion units in 2014, marking a 23.1 percent increase from the 1.0 billion units shipped in 2013.

From there, total volumes will reach 1.8 billion units in 2018, resulting in a 12.3 percent compound annual growth rate CAGR from 2013–2018.

via Digital Lifescapes

The Future of Mobile Ads will be Based on Automated Facilitation

Fifty-seven percent of U.S. smartphone owners who see in-app ads find them interruptive and only one in five thinks the ads are relevant. So despite impressive mobile revenues, most marketers still aren’t delivering when it comes to mobile advertising.

The future of mobile ads depends on a unique approach to creative formats and messaging, audience targeting and partnerships.

via Forrester Research

Retailers are Digital Marketing Spend Leaders in America

The U.S. retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8% compound annual growth rate between 2013 and 2018.

American consumer widespread use of mobile devices is helping drive retail’s turn to digital media.

via eMarketer

Mobile Banking Users in Europe to Reach 214 Million by 2018

Clearly, 2014 will be a difficult time for some legacy PC manufacturers, such as HP, where sales of personal computers — its largest area of business — have been hurt in recent years by competition from media tablets and smartphones.

Meanwhile, more European consumers will bank on their media tablets than on their mobile phones by as soon as 2016, according to Forrester Research.

via Digital Lifescapes

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