As mobile devices continue to advance in popularity, a full touchscreen on mobile devices has become the most preferred input method — and it has increased considerably over the past six years. In both the U.S. market (71%) and Western Europe market (75%), a touchscreen was rated as their most preferred key input.
Almost all respondents owning any smartphone preferred touchscreen as their most preferred input, with Blackberry owners being the exception.
Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share. Meanwhile, Google Android was the leading smartphone platform with 51.9 percent platform market share.
Facebook ranked as the top individual smartphone application, but Google had three apps in the top five positions.
As the mobile internet continues to take over the world, advertisers have followed consumers to the devices where they spend the most time. But according to a study, both mobile search spending and marketing performance have room for growth.
Top goals of mobile paid search were online traffic and direct sales, cited by 33% of marketers.
According to Juniper Research, the number of household bill payments made via PCs, media tablets and smartphones will exceed 20 billion this year, representing approximately 16 percent of all global consumer household bills.
This trend is being driven by a growing consumer acceptance of transactional digital banking.
Over the past four years, the average number of software apps installed on smartphones in the U.S. and Western Europe has settled between 31 and 37. Smartphone owners in these regions continue to retain an average of two-thirds of all applications they have ever installed on their device.
The most common reasons for deleting an app is not using it, getting bored with it, and memory/battery/data consumption.
Internet users in France are fast becoming familiar with connected devices, according to a recent report. Nearly three-quarters of those polled said they’ve heard of connected devices or the Internet of Things.
71% of smartphone users said they would access their software applications directly from their cars.
The majority of UK mobile users have grown comfortable with marketing messages popping up on their screens. According to a study, 69% of British adult internet users polled in March 2014 had enabled app push notifications.
The opportunity to reach UK mobile users via push notifications is large, as app user totals are high.