Tag Archive | software

Mobile App Stickiness Index Reports Ongoing Usage Trends

The Localytics “App Stickiness Index” is a way to measure how well mobile apps are tackling the challenges of engagement and avoiding churn, in aggregate. The Index is a composite of two key application metrics: Power Users and Loyal Users.

Media and Entertainment vertical continues to have the greatest App Stickiness; Technology has the lowest.

via Localytics

London DataStore – the Open Source Big Data API Project

The London Datastore was created by the Greater London Authority (GLA) as an innovation towards freeing London’s data. Citizens can access the data that the GLA and other public sector organisations hold, and use that data however they see fit – free of charge.

The GLA is committed to influencing and cajoling other public sector organisations into releasing their data here too.

via London DataStore

Big Data Investment Forecast to Reach $30 Billion in 2014

Despite privacy concerns and organizational resistance, Big Data investments continue to gain momentum throughout the globe. SNS Research estimates that Big Data investments will account for nearly $30 Billion in 2014.

These software investments are further expected to grow at a CAGR of 17% over the next 6 years.

via SNS Research

Why Digital Marketers Struggle to Interpret their Customer Data

More than half of U.S. client-side marketers say that the desire to build a single customer viewpoint was a key priority of unification — combining data from all applications that help with digital marketing today.

However, just 14% of marketers said they were strongly capable of creating a single view of their customer.

via eMarketer

Software Subscriptions and Cloud Transform the Market

Most CIOs would prefer to be freed from the ongoing burden and rising cost of managing software license compliance. It’s one of the primary reasons why open source software subscriptions are so appealing. It’s also a key driver of pay-as-you-go cloud service adoption.

Forward-looking software vendor executives also acknowledge the apparent shortcomings of the legacy licensing model.

via Digital Lifescapes

Why Most American Smartphone Users Choose a Few Good Apps

In Q4 2013, Nielsen found that U.S. adult Android and iPhone users were spending 65% more time with mobile apps than they had just two years ago — 30 hours, 15 minutes in Q4 2013, vs. 18 hours, 18 minutes in Q4 2011.

However, mobile users were spending more time with the apps they had, as opposed to downloading new ones.

via eMarketer

Hybrid Cloud Creates $7 Billion Platform Integration Opportunity

The Hybrid Cloud customer research report indicates 20% of the large enterprise market has integrated at least two clouds to create a hybrid cloud, creating a $7 billion public/private hybrid integration market in 2014.

The volume of Cloud integration will increase over the next five years as customers demand improved data interoperability, connectivity and customer experience.

via TBR

How to Create a Digital Business Strategy that Delivers Results

Most enterprises appear to be taking a “path of least resistance” in their evolution toward Digital Business. — 69 percent are enhancing traditional offerings into digital experiences and 61 percent recognize the importance of state-of-the-art digital monetization.

Yet, only 43% of respondents implemented monetization systems needed to manage and profit from their Digital Business.

via Lens360

Why Mobile Cloud App Use Cases Differ by Industry Type

More than half of the organizations surveyed in the United States and Europe view mobile software applications, machine-to-machine communications and mobile device management solutions as highly effective technologies.

Of these three mobile solution categories, mobile apps are currently deployed by the highest percentage of businesses.

via Digital Lifescapes

Hadoop Big Data Threat to the Legacy Data Warehouse

Data Warehouse Vendors Moving To Contain The Hadoop Threat - Wikibon

More than 60% of Big Data practitioners that deployed Hadoop have migrated at least one workload from a “traditional” data warehouse or mainframe to Hadoop.  Another 34% expect to do so in the next six months.

Next are business intelligence reporting workloads, the core app of any enterprise data warehouse.

via Wikibon

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