How the Mobile Apps Business Grew to $12 Billion in 2012
There are almost 6.5 billion mobile phone subscribers worldwide, over 1.5 billion smartphone users and more than 250 million tablet users.
Around the world, there are now almost 1.5 billion people regularly downloading mobile apps, and the business has grown rapidly, generating revenues of $12 billion in 2012, as users downloaded more than 46 billion apps.
via Portio Research
How Mobile Marketing Attracts Younger People in Canada
Ipsos found just 14.6% of all tablet and smartphone users in Canada had made a purchase on their device during 2012. That figure was notably higher, however, among younger adults.
Nearly 20% of those under 35 and 25.7% of those between 35 and 44 said they had made a mobile purchase in the past year. That compared with much lower rates among older users.
via eMarketer
American TV Multi-Taskers will Grow to 114 Million by 2017
According to MRG, TV multi-taskers are the primary adopters of video recommendation engines. They use a second device to view or control content related to what they are watching on TV and will be the primary adopter of personal program guides.
There are approximately 36 million mobile device owners (14% of U.S. 13+ adults) that use their smartphones and/or tablets in association with TV programs they are currently watching. This TV multi-tasking behavior is expected to grow to 114 million (54% of 13+ adults) users in the U.S. by 2017.
How Google Dominates Mobile Internet Advertising Revenues
Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, while taking nearly one-third of all digital ad dollars spent globally, according to eMarketer.
Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011. This year’s mobile revenues will be up a further 92.1% to $8.85 billion.
via eMarketer
Tablet Ownership Nearly Doubled in U.S. Market from 2012
For the first time, a third (34%) of American adults ages 18 and older own a tablet computer — that’s almost twice as many as the 18% who owned a tablet a year ago.
“One of the things that is especially interesting about tablet adoption compared to some of the patterns of other devices we’ve studied is how these technologies’ growth has played out between different age groups,” Research Analyst Kathryn Zickuhr said.
via Pew Research
How Demand for Low-Cost Tablets will Drive New Growth
There once was a time when Apple had been able to maintain its media tablet lead by delivering a quality experience at a premium price.
Even though the iPad maker exited the first quarter of 2013 with a 50 percent share of all tablet shipments, the Google Android ecosystem is poised to overtake iOS — according to the latest market study by ABI Research.
How the Mobile Internet Drives Social Network Use in Australia
eMarketer estimates that this year, 68% of internet users in Australia will access social networks at least once per month.
Sixty-seven percent of social users surveyed accessed their accounts via smartphone in 2013 — that’s up from 53% last year. And social usage on the tablet nearly doubled, from 18% in 2012 to 35% in 2013.
via eMarketer
How Mobile Online Marketing is Evolving Quickly in Sweden
The heavy uptake of the mobile internet in Sweden has made it a channel marketers cannot ignore. According to IAB, 79% of the country’s internet users ages 15 to 65 used a smartphone in March 2013, and another 36% used a tablet.
eMarketer estimates somewhat lower smartphone penetration—the devices are expected to reach 61% of mobile phone users this year—but still credits Sweden as a global leader in smartphone adoption.
via eMarketer
How Smart Mobile Devices in the Workplace Fuel Productivity
We already know that savvy executives and managers everywhere are the early-adopters of a variety of mobile devices. They use these devices to connect to an online world of infinite possibilities.
Exponential growth in the use of these smart devices has led to significant and increased demand for network bandwidth across 84 percent of organizations surveyed globally.
Why Smartphone Owners with a Tablet Spend More on Apps
Tablet owners spend significantly more on smartphone apps than those who do not own a tablet, according to Analysys Mason.
More than 60% of tablets owners who have installed apps on their smartphones have paid for an app — compared with 40% of non-tablet owners.
via Analysys Mason
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