Strategy Analytics forecasts global total mobile apps revenues of $33.7 billion in 2014 to reach just over $60 billion in 2018. Previously, they reported that the smartphone and tablet apps market had reached $21.4 billion in 2013. Strategy Analytics also predicts overall consumer and advertiser expenditure on handset-based mobile media will increase at just below 8% CAGR between 2013 and 2018 to exceed $380 billion.
Over one and a quarter billion tablets will be in use by 2018 in over half a billion tablet households. The early global leader, North America, has been overtaken by the Asia Pacific region this year. Countries with the highest Tablet installed base include the U.S., UK, China, Japan and France. Countries with the highest household penetration include some of the smaller or wealthier countries such as Hong Kong, Switzerland, and Singapore.
In four years annual tablet shipments will be in excess of 450 million units per year.
The mobile internet has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. market. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.
Media tablet sales continue to experience a slowdown worldwide. Global Tablet shipments reached 52.4 million units in Q2 2014, that’s up 17% from 50.0 million in Q2 2013, according to Strategy Analytics. Apple retained top spot despite missing forecasts and of the leading vendors, only Asus and Lenovo displayed year-over-year growth.
According to Juniper Research, the number of household bill payments made via PCs, media tablets and smartphones will exceed 20 billion this year, representing approximately 16 percent of all global consumer household bills.
This trend is being driven by a growing consumer acceptance of transactional digital banking.
The majority of UK mobile users have grown comfortable with marketing messages popping up on their screens. According to a study, 69% of British adult internet users polled in March 2014 had enabled app push notifications.
The opportunity to reach UK mobile users via push notifications is large, as app user totals are high.
Digital map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Across all platforms, the U.S. digital map user base totaled 163 million in June 2014.
While 99% of medically qualified healthcare professionals worldwide used a personal computer for work-related activities daily, 82% also used a mobile phone for professional reasons at least once a day, and 62% said the same for tablets.
Around one-third used independent medical websites or accessed medical news online on a daily basis.
Smartphones are increasingly viewed by savvy marketers as a critical enabler — not merely of ubiquitous connectivity and interactivity, but as a means to engage in a meaningful way with their customers and prospects.
There will be 1.05 billion mobile coupon users by 2019, that’s up from just under 560 million in 2014.
The apparent softening of the media tablet market may concern some vendors. Clearly, there are signs of saturation in a few of the developed markets. However, the worldwide tablet market grew 11 percent year-over-year in the second quarter of 2014.
With tablet shipments reaching 49.3 million units, according to the latest market study by IDC.