Low-cost mobile devices, cloud computing and open-source software continue to reshape the Technology, Media and Telecommunication (TMT) sectors of the global economy. The impact from the transformation is far reaching, as growth stalls in some of the more traditional product and service categories.
A case in point; worldwide personal computer (PC) shipments totaled 73.4 million units in the first quarter of 2014 (1Q14) — that’s a decline of -4.4 percent year-on-year.
Bring Your Own Device (BYOD) is the primary path for tablets into the enterprise, but the corporate liable segment is the faster growing category. Nearly 67% of the tablets purchased for business use in the Q4 2013 were BYOD, but the increase in volume purchased as corporate clients by businesses grew nearly 160% YoY.
These market study findings demonstrate the growing realization for how media tablets fit into organizational workflows.
eMarketer expects total U.S. retail sales to reach $4.732 trillion this year — with eCommerce sales reaching a greater-than-ever share of the total. And, as it reaches levels of mature, sustained growth, it’s having an effect on patterns across category sales.
Digital spending on media — such as books, music and video — will continue to increase at the fastest rate.
MRG expects that overall Wi-Fi device shipments will double between 2012 and 2018 – growing to just over 3 billion during that time frame. Accounting for the lion’s share of those chipsets will be smartphones and media tablets.
Outside of Apple, the vast majority of high-end smartphones are shipping with the new 802.11ac type chipsets.
The adoption of more internet-connected devices within the home — such as media tablets and smart TVs — creates rapidly increasing broadband connectivity demand. As a result, worldwide home network penetration is expected to climb from 24.8 percent in 2013 to 33.2 percent by 2018.
In particular, growth of home networking applications is driven by the continued spread of broadband services and demand for multi-screen video services.
Are your customers leaving you behind digitally? Are they seeking out other companies that provide great digital customer experiences? Customers are increasingly demanding to interact with companies anytime and anywhere.
For instance, 72% of customers in a recent survey said they would replace some traditional channels with mobile apps if the capability was available.
Spending on advertising served to internet-connected devices — including desktop and laptop computers, mobile phones and tablets — will reach $137.53 billion this year, according to eMarketer.
Digital spend will be up 14.8% over 2013 levels, making up over one-quarter of all paid media spend. That’s up from about one-fifth in 2012.
As mobility permeates all facets of the workplace, this paradigm is rapidly shifting, affecting the business-to-business (B2B) path to purchase and, in turn, altering the budgets, strategies and tactics of B2B marketers.
While 91% of connected employees worldwide used a computer at their work desk, 64% also used a smartphone there.
According to findings from Ooyala’s Q4 Video Index, time spent watching video on tablets and mobile devices is up an astounding 719% since Q4 of 2011. In Q4 of 2013 alone, smartphones and tablets increased their share of all video watched online by 43%.
Ooyala now predicts that by 2016, half of all online video viewing will be done on mobile and tablet devices.
There’s a key segment of the global online population that has an insatiable appetite for digital media — they influence others: whether it be text, audio, video or gaming consumption. They are the recognized digital content taste-makers at the center of their social circle. They’re often the first to adopt new digital gadgets.
Digital Omnivores — those people who own media tablets, smartphones and notebook PCs — continue to grow, driven by increased device adoption.